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Handbook of Contemporary Research on Emerging Markets
The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward. Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets. This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels.
Blueprints of Brilliance
Blueprints of Brilliance is an industry-first case book that captures the spirit, discipline, and ingenuity shaping India’s specialty plant nutrition and agribusiness ecosystem. Curated by the Indian Micro-Fertilizers Manufacturers Association (IMMA), this volume brings together real-world case studies from leading MSMEs and family-owned enterprises that form the backbone of India’s agricultural innovation. Through richly documented cases, the book explores how IMMA member companies translate everyday operational discipline into sustained competitive advantage. Spanning themes such as branding and marketing, product design, operations management, supply chain strategy, customer engagemen...
International Business Strategy
"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--
Python Programming for Beginners in Hinglish
Python Programming for Beginners in Hinglish: Learn Coding with Real Examples and Projects by A. Khan ek beginner-friendly Hinglish guide hai jisme aap Python programming ko step-by-step aur asaan language mein seekhenge — bina kisi prior coding knowledge ke.
My King's Palace
This is a collection of short stories by a mother-and-daughter duo. The mother, when she was a kid, used to spend her childhood evenings sitting under the window cornice, reading Rabindranath Tagore and Satyajit Ray. Then when she grows up, she gets acquainted with Rituparno, a storyteller par excellence. Then she has a beautiful baby girl. However, like most in our times, she had to manage both home and office. Her work required her to travel, and it took her across the world. Every time she had to travel away from her daughter, she used to feel this irrational pang of pain that she could not fathom. Over time, she learns to shut out her pain by thinking of stories every time she travelled away from her daughter. The little daughter also grows up and misses her mother while she is away. The mother decides to share some of her stories with her teenage daughter. While reading those stories together, they realize that even though they have been apart many a times, they have connected through an invisible bond of stories. This book is a collection of some such stories collated on a lazy Sunday afternoon.
Handbook on Customer Centricity
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
An Ambiguous Journey to the City
This book examines the myth of the journey from the village to the city and shows how this myth and the changes it has undergone provide rich insight on India's ambivalent affair with the modern city. The first section looks at the vicissitudes of the metaphor of journey, especially the imagination of the hero as it intersects with the imagined city. The next two sections profile various heroes as they negotiate the transitions from the village to the city and back to the village. The final section focuses on the psychopathological journey from a poisoned village into a self-annihilating city, and the narrative draws parallels with the violence in 1946-8, the period which saw the birth of modern India and Pakistan.
A Very Popular Exile
"This is a collection of three significant works of Ashis Nandy - The Tao of Cricket, An Ambiguous Journey to the City, and Traditions, Tyranny, and Utopias. In The Tao of Cricket, Nandy shows how a game once identified with the British Empire - and a preserve of the British gentry - is now more South Asian than English. He examines the sneaking entry of the modern urban-industrial ethic and mass culture into a game that used to thrive on its ability to be a living critique of modern life. Through the story of Indian cricket, he attempts a systematic analysis of world-views, ideologies, cultural exchanges, and political choices. An Ambiguous Journey to the City - concerned with the apparentl...
