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Handbook of Qualitative Research Methods in Marketing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both bas...
Fashion: Exploring Critical Issues
This ebook is an inter-disciplinary collection of topics representing conventional and unconventional approaches to fashion studies, exposing a wide variety of methodological perspectives from fields including anthropology, history, art history, sociology, and material culture.
Marketing
The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US. This major new collection of articles was compiled and edited by Stanley C. Hollander - eminent marketing historian - and Kathleen M. Rassuli. The editors provide an introduction to the literature followed by chapters on the history of marketing thought, the historiography of marketing as well as chapters prepared by marketing speciality area, consumer behaviour, channels of distribution, retailing, product development, pricing and advertising, and promotion.
Journal of Marketing
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
IU Newspaper
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The Rise and Fall of Mass Production
This important collection presents in two volumes the most significant papers on the history of mass production and highlights crucial debates in the attempt to understand the phenomenon and its social and economic effects. The selection focuses on six important themes. Volume I opens with an exploration of the antecedents to mass production and an investigation of the mechanical, economic and social roots of the transformation in production methods at the beginning of the 20th century. The following section examines the emergence of 'Fordism' and the fundamental elements of the new system. The final section describes the extent to which mass production has spread through the wider economy and the ways in which it has changed in the process. In Volume II, the first section covers the impact of mass production on work and the workers. The second section looks at how Japan has exploited the principles of mass production and may indeed have evolved a new form of productive organisation. The concluding section raises the question of whether in the late 20th century the dominance of mass production is in decline.
JOURNAL OF RETAILING
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