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Public Relations
Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.
Public Relations, Cooperation, and Justice
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
PR Today
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-...
New Trends in Earth-Science Outreach and Engagement
Perhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday life. Book chapters come from some 40 authors who are geophysical scientists, social scientists, educators, scholars, and pro...
Colorado 24/7
Following the success of The New York Times bestseller America 24/7, DK is publishing 50 books that showcase the best photographs from each state - all to be published on the same day. Each individual book includes 95% new photography and is a unique peronal expression of state pride.
Journal of the Photographic Society of London
Vols. for 1853- include the transactions of the Royal Photographic Society of Great Britain.
Discovering the Limits of European Integration
This book aims to discover the limits of European integration. To accomplish this the study uses grounded theory methodology to deal with some of the problems with European integration theories and international relations. Furthermore the idea of European Union (EU) is investigated in relation to Kantian and Hegelain thought which again allows a re-assessment of European integration and its limitations. The rationale for the study was provided by the rapidity of change that has taken place over the last fifteen years. As European integration intensified the theories that informed and explained the process became questionable. Theories previously discarded especially neo-functionalism, needed revisitation and re-assessment. This ground-breaking study provides such a re-assessment and through an empirical study reaches conclusions and makes generalisations regarding the process and limitations of European integration.
Meat & Poultry
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