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College Blue Book
Presents profiles of colleges, universities, vocational schools, and distance learning programs in the United States and Canada, and includes tabular data on college costs, accreditation, and other factors, as well as lists of degrees and subjects offered, and sources of financial aid.
Encyclopedia of Associations V1 National Org 43 Pt1
A guide to more than 22,000 national and international organizations, including: trade, business, and commercial; environmental and agricultural; legal, governmental, public administration, and military; engineering, technological, and natural and social sciences; educational; cultural; social welfare; health and medical; public affairs; fraternal, nationality, and ethnic; religious; veterans', hereditary, and patriotic; hobby and avocational; athletic and sports; labor unions, associations, and federations; chambers of commerce and trade and tourism; Greek letter and related organizations; and fan clubs.
Strategic Planning for Public Relations, Third Edition
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points an...
Strategic Planning for Public Relations
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
