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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Collaboration in Tourism Businesses and Destinations
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
The Handbook of Managing and Marketing Tourism Experiences
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
The Cambridge Handbook of Cyber Behavior
This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.
The Routledge Handbook of Nature Based Tourism Development
This handbook offers a comprehensive overview of the themes and concepts related to nature-based tourism development. Providing interdisciplinary insights from leading researchers, academics, and practitioners across the globe, it delivers a critical and timely contribution to the knowledge around nature-based tourism. Nature-based tourism is currently the fastest-growing tourism sector globally and for many destinations, the most significant tourism segment. Organized into five parts, this handbook provides contemporary and cutting-edge perspectives on core topics and explores their linkages. It considers, among others, various natural settings and natural attractions where nature-based tou...
Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives
Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the health and safety of global consumers. Despite the economic turbulence of the COVID-19 pandemic, there are many strategies available for the restaurant industry to thrive. Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives presents the most recent research surrounding food and gastronomy in relation to hospitality and tourism, highlighting emerging themes and different methods of approach. Concretely, it constitutes a timely and relevant compendium of chapters that offers its readers relevant issues in gastronomy and management strategies in the hospitality industry. Covering topics such as food tourism, organic food production, and restaurant communication, this book is an essential resource for managers, business owners, entrepreneurs, consultants, marketing specialists, government officials, libraries, researchers, academicians, educators, and students.
Advances in Digital Marketing and eCommerce
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tou...
Contemporary Issues in Tourism and Hospitality a Systematic Approach
Contemporary Issues in Tourism and Hospitality a Systematic Approach
Performing Cultural Tourism
While experiential staging is well documented in tourism studies, not enough has been written about the diverse types of experiences and expectations that visitors bring to the tourist space and how communities respond to, or indeed challenge, these expectations. This book brings together new ideas about cultural experiences and how communities, creative producers, and visitors can productively engage with competing interests and notions of experience and authenticity in the tourist environment. Part I considers the experiences of communities in meeting the needs of cultural tourists in an international context. Part II analyses the relationships between individualcultural tourists, the comm...
