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Readings in Marketing
  • Language: en
  • Pages: 484

Readings in Marketing

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Columbia Business School
  • Language: en
  • Pages: 273

Columbia Business School

Featuring interviews with topflight scholars discussing their work and that of their colleagues, this retrospective of the first hundred years of Columbia Business School recounts the role of the preeminent institution in transforming education, industry, and global society. From its early years as the birthplace of value investing to its seminal influence on Warren Buffett and Benjamin Graham, the school has been a profound incubator of ideas and talent, determining the direction of American business. In ten chapters, each representing a single subject of the school's research, senior faculty members recount the collaborative efforts and innovative approaches that led to revolutionary busin...

Bibliographical and biographical catalog of persons
  • Language: en
  • Pages: 1034

Bibliographical and biographical catalog of persons

  • Type: Book
  • -
  • Published: 1960
  • -
  • Publisher: Unknown

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The National union catalog, 1968-1972
  • Language: en
  • Pages: 744

The National union catalog, 1968-1972

  • Type: Book
  • -
  • Published: 1973
  • -
  • Publisher: Unknown

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Discourse and Socio-political Transformations in Contemporary China
  • Language: en
  • Pages: 161

Discourse and Socio-political Transformations in Contemporary China

China's opening up to the West, its extraordinary economic rise, and the subsequent internal and global issues, are an object of huge interest and concern. Discourse and Socio-political Transformations in Contemporary China focuses on one aspect of the contemporary Chinese phenomenon, one that is so obvious that it is generally ignored in the mainstream academic departments – that politics, society and transformation are the product of myriad collective linguistic interchanges, some stabilized, some competing, some agonistic, some new and emerging. As an outcome of dialogue between Chinese and Western scholars, the present volume contains case studies that offer a survey of the discourse aspect of Chinese society in social stratification, government service, policy consultancy, higher education, foreign policy, and TV. The conceptual reflections on discourse and critique in different cultures offer new considerations for discourse analysis, including critical discourse analysis, in the context of Chinese society today. This volume was originally published as a special issue of Journal of Language and Politics 9:4 (2010).

Catalog of Copyright Entries. Third Series
  • Language: en
  • Pages: 888

Catalog of Copyright Entries. Third Series

Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)

General Catalogue of Printed Books
  • Language: en
  • Pages: 1138

General Catalogue of Printed Books

  • Type: Book
  • -
  • Published: 1969
  • -
  • Publisher: Unknown

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Readings in Marketing: the Qualitative and Quantitative Areas
  • Language: en
  • Pages: 484
National Union Catalog
  • Language: en
  • Pages: 1032

National Union Catalog

  • Type: Book
  • -
  • Published: 1982
  • -
  • Publisher: Unknown

Includes entries for maps and atlases.

Production and Operations Management
  • Language: en
  • Pages: 890

Production and Operations Management

Production and Operations Management explains how P/OM is fulfilling its strategic mission and responsibility for processes. It is essential for P/OM students to become conversant in new product planning. They must also be able to pursue P/OM goals in partnership with marketing, finance and other business functions. With P/OM participation, strategic thinking links new products to the best possible process configurations for goods and services. Using the systems approach, P/OM is shown as crucial to strategic global planning. Strategies and tactics are evaluated together for their combined contribution to productivity, low costs, high quality, timeliness, and total capability for the efficie...