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Global Perspectives on Soft Power Management in Business
Global Perspectives on Soft Power Management in Business provides a comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today's interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country's brand image. This edited volume brings together scholars from diverse academic backgrounds to objectively discuss and analyze the sustainable management, design thinking, and integration of soft power. The book delves into the pros and cons of soft power impact, explores soft power knowledge management in different industries, examines soft power marketing a...
The Future of Foreign Policy Is Feminist
As old white men continue to dominate the national and international stages, the needs of women and minorities are constantly ignored. International politics are shaped by a ruthless competition for advantage, and the world is full of conflicts, crises and wars. Things have to change. Activist and political scientist Kristina Lunz is on a mission to do just that. In her work from New York to Bogotá, from Germany to Myanmar, she became aware of a stubborn unwillingness to think past the status quo and to embrace new, innovative voices from marginalized groups. She also saw that the tradition of feminist activism combined brilliantly with diplomacy: both require grim tenacity, boundless creat...
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