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Music Calendars
Music Calendars unveils the strategic orchestration behind the music industry, focusing on release schedules and live event planning. The book highlights how these calendars, managed by everyone from indie labels to global corporations, are vital for navigating the complexities of the contemporary music landscape. A key insight is understanding how coordinated release dates influence marketing and sales, while meticulously planned tour schedules impact artist visibility and revenue. The book explores the evolution of these practices, tracing their roots from early record label control over distribution to the digitally-driven strategies of today. It argues that a conscious understanding of m...
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