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Handbook of Research on Transmedia Storytelling and Narrative Strategies
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
ÇARPITILMIŞ GERÇEKLİĞİN İNŞASI CİLT 2 - Manipülatif İletişimin Görünümleri
“İnsan aklının, duygularının ve davranışlarının farklı amaçlar ve tekniklerle manipülasyonu, düşünce tarihinin ve toplumsal ilişkinin onulmaz hastalıklarından biridir, manipülasyonun türü, tekniği ve vuku bulduğu ortam çeşitlilik gösterse de iletişim çalışmaları çerçevesinde manipülasyon konusu ayrı bir değeri hak eder. İletişimin kitleselleşmesi ve modern medya araçlarının yeni özellikleri, hastalık olarak tarif edilen bu durumu ilerleten başat faktörler arasında görülebilir, manipülasyon olgusunun, iletişim bilimi çerçevesinde farklı uzmanlık alanlarının odaklandığı konularda değişen düzeylerde ama mutlaka irdelenmesi gerekme...
Handbook of Research on Aestheticization of Violence, Horror, and Power
Individuals seek ways to repress the sense of violence within themselves and often resort to medial channels. The hunger of the individual for violence is a trigger for the generation of violent content by media, owners of political power, owners of religious power, etc. However, this content is produced considering the individual’s sensitivities. Thus, violence is aestheticized. Aesthetics of violence appear in different fields and in different forms. In order to analyze it, an interdisciplinary perspective is required. The Handbook of Research on Aestheticization of Violence, Horror, and Power brings together two different concepts that seem incompatible—aesthetics and violence—and f...
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