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The first reference resource to bring both sports management and sports marketing all together in one place.
Tim Bascom alerts readers to the subtle dangers of the comfort trap, shows them how to break free and urges all to take hold of the true freedom (exciting, meaningful and satisfying) that God offers. 180 pages, paper
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Through the use of activity labs and logs, 'Concepts of Physical Fitness' provides readers with the self-management skills necessary to adopt a healthy lifestyle.
Coaching: A Realistic Perspective is the ideal textbook for anyone who is preparing to coach athletics. All aspects of the profession are addressed in a clear and straightforward manner, presented with advice gained from decades of experience. The expanded and updated eighth edition examines the qualities of successful coaches--presenting tools for self-evaluation, recruiting, off-season planning, player and parent expectations of coaches, potential problem areas, and the balance between a coach's work life and personal and family life--a topic often overlooked in other textbooks.
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