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Translation and Localization
Detailed yet accessible, Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation. It then presents the broader area of localization, again beginning with its key competencies. Concluding chapters examine the state of the field as computers take on more translation and localization work. Featuring real-life scenarios and a broad range of experienced voices, this is an invaluable resource for technical and professional communicators looking to expand into international markets.
How to Read Like a Writer
When you Read Like a Writer (RLW) you work to identify some of the choices the author made so that you can better understand how such choices might arise in your own writing. The idea is to carefully examine the things you read, looking at the writerly techniques in the text in order to decide if you might want to adopt similar (or the same) techniques in your writing. You are reading to learn about writing. Instead of reading for content or to better understand the ideas in the writing (which you will automatically do to some degree anyway), you are trying to understand how the piece of writing was put together by the author and what you can learn about writing by reading a particular text. As you read in this way, you think about how the choices the author made and the techniques that he/she used are influencing your own responses as a reader. What is it about the way this text is written that makes you feel and respond the way you do?
Sharing Our Intellectual Traces
Administrators of academic professional and technical communication (PTSC) programs have long relied upon lore--stories of what works--to understand and communicate about the work of program administration. Stories are interesting, telling, engaging, and necessary. But a discipline focused primarily on stories, especially the ephemeral stories narrated at conferences and deliberated at department meetings, usually suffice primarily to solve immediate problems and address day-to-day concerns and activities. This edited collection captures some of those stories and layers them with theoretical perspectives and reflection, to enhance their usefulness to the PTSC program administration community...
Styling Your Writing
This text helps developing writers in the academy and beyond think through their writing process and develop strategies for styling their writing to meet the demands of a wide range of goals. The book imagines writing as an assortment of "outfits"— bundles of styles and strategies through which one approaches a writing purpose, such as writing focused on experimentation and growth or writing focused on a professional task. By assessing the outfits writers feel most and least confident in, and examining how to be more at home in the outfits that matter to them, this book helps students develop both specific skills and their overall identity as writers. Readers are guided through before-, du...
Ukraine
Presents information on the geography, history, government, economy, people, social life and customs, arts, contemporary issues, and relations with North America of Ukraine, a country in Eastern Europe that regained its independence from the Soviet Union in 1991.
Teaching and Training for Global Engineering
Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas An in-depth analysis of how cultural factors influence translation, document design, and visual communication A review of approaches for addressing the issue of international communication in a range of classes and training sessions A summary of strategies for engaging in effective e-learning in international contexts A synopsis of how to incorporate emerging media into international teaching and training practices
Developing Language Competence through English for Specific Purposes in English-Medium University Settings
This book explores the interplay between English for specific purposes (ESP) and English-medium instruction (EMI), the complementary ways in which EMI and ESP are implemented in different contexts, as well as teaching and assessing challenges. Furthermore, it considers teaching practices used by ESP professionals and the kind of support given to EMI through ESP. The book makes a valuable contribution to the growing body of research around EMI and ESP by offering a combined study of the presence, practices, roles and impact of English in EMI and ESP in internationalised universities. Looking at the interplay between these two types of instruction, this volume provides an opportunity for researchers and practitioners to explore how universities can (1) benefit from ESP and EMI to enhance international skills among lecturers and students in an inclusive way, (2) examine the impact of ESP and EMI on the internationalisation of Higher Education institutions, and (3) assess the outcomes that result from institutionally bundling ESP and EMI as complementary internationalisation actions in a sustainable manner.
Internet-based Workplace Communications
The essays in this collection advance the project of articulating online workplaces as real and significant, as complex networks of relations that we need to take seriously. The emergent culture of networked communication poses many interesting challenges for researchers, teachers, and writers. In an emergent culture, even the terminologies we use to identify the subject are contested, making it difficult to agree on what we're writing about in the first place, not to mention our reasons for studying it or how we might best meet the challenges it poses.
Next Steps
Next Steps: New Directions for/in Writing about Writing is the first collection of teacher and student voices on a writing pedagogy that puts expert knowledge at the center of the writing classroom. More than forty contributors report on implementations of writing-about-writing pedagogies from the basic writing classroom to the graduate seminar, in two-year and four-year schools, and in small colleges and research universities around the United States and the world. For more than ten years, WAW approaches have been emerging in all these sites and scenes of college writing instruction, and Next Steps offers an original look at the breadth of ways WAW pedagogy has been taken up by writing inst...
The Critical Response to Ishmael Reed
Ishmael Reed has emerged as one of the most innovative and controversial novelists in contemporary African American literature. By focusing on his nine published novels, this volume charts the critical response to his works over time. The book is organized by decade, with each section containing book reviews and articles. Beginning with material from the 1960s, it explores Reed's concern with artistic freedom and examines the evolution of his Neo-HooDoo aesthetic, which combines satire and parody, comedy and fantasy, African and African American religion, and myth, history, film, and other forms of popular culture. It celebrates and at times criticizes how Reed's fiction defies popular acade...
