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Communication of Politics
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United St...
Issues in American Politics
This wide ranging book provides readers with a reliable and lively guide to contemporary American political practices, processes and institutions. Essays in the proposed volume will cover phenomena such as the Tea Party upsurge in the Republican Party, Obama’s health care reforms, recent changes to campaign funding emanating from the key Citizens’ United Supreme Court decision, US foreign policy after the War on Terror, Obama's presidential strategy and issues relating to polarisation and partisanship in US politics. This work is essential reading for all students of American Politics and US Foreign Policy.
American Political Process
The thoroughly revised and updated new 7th edition of this well-established textbook continues to provide a comprehensive introduction to the history, structure, institutions, and policies of the American political system.
