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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.
"Traces the development of the American book trade from the colonial era through the twentieth century. Explores the technological, historical, cultural, political, and personal forces that shaped the trade, paying particular attention to the contributions of the German bookseller Frederick Leypoldt and his journal Publishers Weekly"--Provided by publisher.
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and ...
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Harper's Magazine made its debut in June 1850, the brainchild of the prominent New York book-publishing firm Harper & Brothers. Harper's Magazine, the oldest general-interest monthly in America, explores the issues that drive our national conversation, through long-form narrative journalism and essays, and such celebrated features as the iconic Harper's Index. With its emphasis on fine writing and original thought Harper's provides readers with a unique perspective on politics, society, the environment, and culture.
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