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The Book Publishing Industry
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.
How Books Came to America
"Traces the development of the American book trade from the colonial era through the twentieth century. Explores the technological, historical, cultural, political, and personal forces that shaped the trade, paying particular attention to the contributions of the German bookseller Frederick Leypoldt and his journal Publishers Weekly"--Provided by publisher.
The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and ...
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