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Strategic Brand Management in the Age of AI and Disruption
In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.
Content Moderation in the Age of AI
Content moderation in the age of AI has become a complex aspect of managing online spaces. As digital platforms grow and the volume of user-generated content expands exponentially, traditional methods of human moderation are no longer sufficient. Artificial intelligence technologies, including machine learning and natural language processing, have emerged as powerful tools to help platforms quickly and efficiently detect and remove harmful or inappropriate content, such as hate speech, misinformation, and graphic material. However, these AI systems come with challenges, including issues of bias, lack of context understanding, and the difficulty of moderating nuanced or subjective content. St...
Integrating Digital Innovation and Integrated Frameworks in Manufacturing
The integration of digital innovation and integrated frameworks in manufacturing transforms the industry, enabling efficiency, flexibility, and competitiveness. As technologies such as the Internet of Things (IoT), artificial intelligence (AI), and advanced analytics become pivotal in production systems, manufacturers adopt frameworks to streamline operations, improve decision-making, and respond quickly to market demands. By combining digital tools with structured, process-oriented approaches, companies reveal new value across the supply chain while driving sustainable growth and improvement. Integrating Digital Innovation and Integrated Frameworks in Manufacturing examines the impact of digital transformation on the manufacturing industry, as well as future applications of integrated frameworks and cutting-edge digital innovations that will help in the transformation of manufacturing. It explores how technological advances reshape traditional manufacturing methods. This book covers topics such as consumer behavior, robotics, and sustainability, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.
Sustainable Digitalization Strategies in Business and Healthcare
In this digital world, businesses and healthcare systems are seeking more sustainable strategies to harness the power of technology without compromising long term resilience and environmental responsibility. Digitilizatin of healthcare systems offers a more immersive efficiency and deliver personalized services, yet is also introduces challenges related to data governance, cybersecurity, and resource consumption. Developing sustainable digitalization strategies requires a holistic approach balancing innovation with ethical considerations, operational scalability, and societal impact. As organizations navigate this complex landscape, aligning digital transformation with sustainability goals b...
Cultural Transformation and Disruption Through Media and Communication
The evolution of media and communication technologies transforms global cultures, disrupting traditional norms, reshaping identities, and altering how people connect, consume information, and engage with society. From social media platforms and streaming services to instant messaging and digital activism, these tools accelerate the flow of information and redefine cultural narratives. This transformation brings both opportunities and challenges, amplifying marginalized voices and fostering global conversation, while contributing to misinformation, cultural homogenization, and social polarization. As media evolves, understanding its role in cultural disruption and transformation may help navi...
The Intersection of AI and Student Development in Learning
The intersection of artificial intelligence (AI) and student development in learning represents a transformative shift in education, where technology and pedagogy enhance how students acquire knowledge and skills. AI-driven tools personalize learning experiences, adapting to individual student needs, and providing real-time feedback that empowers learners for academic growth. AI also supports social, emotional, and cognitive development by helping educators identify learning patterns, address challenges, and create inclusive environments. As AI evolves, its integration into education optimized learning outcomes and redefines learning and growing in a digital age. The Intersection of AI and Student Development in Learning explores the impact of AI on new curricula, pedagogical development, student cognition, and educational policy. It examines theoretical frameworks to support research and practice in AI-related teaching and learning. This book covers topics such as instructional design, professional development, and emotion detection, and is a useful resource for educators, computer engineers, academicians, researchers, and scientists.
Innovative Applications and Changing Framework in Digital Broadcasting
In conjunction with digitalization, the media and publishing sector has undergone a radical transformation, paving the way for new content production and consumption norms. The traditional broadcasting approach is being replaced by more flexible, accessible, and user-oriented models, using the opportunities provided by technology. Artificial intelligence-supported algorithms offer personalized content recommendations, while big data analytics enable a better understanding of user behavior and shape content strategies accordingly. At the same time, the proliferation of smart devices and the increase in high-speed internet access have eliminated the physical boundaries of broadcasting and made...
Metaverse and Sustainable Business Models in SMEs
Small and medium-sized enterprises (SMEs) face unique challenges and opportunities in achieving sustainability goals. Through actionable strategies for leveraging the metaverse, though, it becomes possible to build sustainable business models through metaverse-powered product development, enhanced customer engagement, optimized supply chains, and blockchain-based solutions. The impact of metaverse initiatives implemented in SMEs on sustainability is informative for future trends and policy recommendations. Metaverse and Sustainable Business Models in SMEs explores the transformative potential of the metaverse for SMEs seeking sustainable growth by bridging the gap between emerging technology...
