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Brands
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They add...
Marketing, Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
New Faces in a Changing America
"New Faces in a Changing America is a comprehensive, penetrating, authoritative, and provocative examination of what it means to be multiracial in this country. With contributions by the leading thinkers, activists, and researchers on the subject, it admirably links theory and the powerful lived experiences of mixed-race people. This book will be the most important reference source on the subject for many years." -- James P. Allen, California State University, Northridge "Not since the work of Root has there been as important of an anthology as New Faces in a Changing America. This book explores the reality of multiracial people from a variety of theoretical and conceptual perspectives. It i...
Raising Multiracial Children
The essential guide to parenting multiracial and multiethnic children of all ages and learning to support and celebrate their multiracial identities In a world where people are more likely to proclaim color-blindness than talk openly about race, how can we truly value, support, and celebrate our kids' identities? How can we assess our own sense of Racial Dialogue Readiness and develop a deeper understanding of the issues facing multiracial children today? Raising Multiracial Children gives caregivers the tools for exploring race with their children, offering practical guidance on how to initiate conversations; consciously foster racial identity development; discuss issues like microaggressions, intersectionality, and privilege; and intentionally cultivate a sense of belonging. It provides an overview of key issues and current topics relevant to raising multiracial children and offers strategies and developmentally appropriate milestones from infancy through adulthood. The book ends with resources and references for further learning and exploration.
A Companion to the Anthropology of American Indians
This Companion is comprised of 27 original contributions by leading scholars in the field and summarizes the state of anthropological knowledge of Indian peoples, as well as the history that got us to this point. Surveys the full range of American Indian anthropology: from ecological and political-economic questions to topics concerning religion, language, and expressive culture Each chapter provides definitive coverage of its topic, as well as situating ethnographic and ethnohistorical data into larger frameworks Explores anthropology’s contribution to knowledge, its historic and ongoing complicities with colonialism, and its political and ethical obligations toward the people 'studied'
Global Marketing Management
Globalization : Globalization Imperative - Global marketing environment : Global Economic Environment - Financial Environment - Global Cultural Environment and Buying Behavior - Political and Legal Environment - Development of competitive marketing strategy : Global Marketing Research - Global Segmentation and Positioning - Global Marketing Strategies - Global Market-Entry Strategies - Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces - Global marketing strategy development : Global Product Policy Decisions I: Developing New Products for Global Markets - Global Product Policy Decisions II: Marketing Products and Services - Global Pricing - Communicating with the World Consumer - Sales Management - Global Logistics and Distribution - Export and Import Management - Managing global operations : Planning, Organization, and Control of Global Marketing Operations - Global Marketing and the Internet.
Amerasia Journal
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Disorient
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International Marketing
International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
