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Applications of Operational Research in Business and Industries
Effective decision-making while trading off the constraints and conflicting multiple objectives under rapid technological developments, massive generation of data, and extreme volatility is of paramount importance to organizations to win over the time-based competition today. While agility is a crucial issue, the firms have been increasingly relying on evidence-based decision-making through intelligent decision support systems driven by computational intelligence and automation to achieve a competitive advantage. The decisions are no longer confined to a specific functional area. Instead, business organizations today find actionable insight for formulating future courses of action by integra...
Phygital Approaches to Social Marketing
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communica...
Human Interaction & Emerging Technologies (IHIET 2024)
Proceedings of the 12th International Conference on Human Interaction and Emerging Technologies, IHIET 2024, August 26-28, 2024, IUAV University of Venice, Italy.
Leveraging AI-Powered Marketing in the Experience-Driven Economy
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its ...
Progress in Multicriteria Decision Making Models
This book offers a comprehensive exploration of Multicriteria Decision Making (MCDM) models, presenting a novel approach to hazard monitoring that enhances decision-making. Using advanced GIS techniques and integrating both subjective and objective models, this volume addresses the complex interdependencies of various risk factors. The chapters here explore how MCDM methods can be effectively applied to assess and manage risks associated with natural disasters and other hazards. They highlight various MCDM methodologies such as the Analytic Hierarchy Process (AHP), Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), and Multi-Attribute Utility Theory (MAUT), each offe...
The Industrial Laser Handbook
Manufacturing with lasers is becoming increasingly important in modern industry. This is a unique, most comprehensive handbook of laser applications to all modern branches of industry. It includes, along with the theoretical background, updates of the most recent research results, practical issues and even the most complete company and product directory and supplier's list of industrial laser and system manufacturers. Such important applications of lasers in manufacturing as welding, cutting, drilling, heat treating, surface treatment, marking, engraving, etc. are addressed in detail, from the practical point of view. A list of specific companies dealing with manufacturing aspects with lasers is given.
Exploring Pillars of Sustainability for Modern Age Improvements
Sustainability initiatives continue to impact every facet of our lives from economics to the environment. This book works to provide insight and innovation, delving into the vital intersections of technology, finance, policy, and more to chart a course towards a sustainable future. Through a comprehensive exploration of diverse domains, this book tackles the urgent need to refine current practices and embrace sustainable solutions compared to business as usual. With a focus on interdisciplinary collaboration, this book serves as a catalyst for change, offering professionals, researchers, and students a roadmap for sustainable development. From artificial intelligence (AI) innovations for environmental solutions to ethical consumption and circular economy strategies, each chapter provides invaluable insights tailored to specific fields. By bridging the gap between theory and practice, Exploring Pillars of Sustainability for Modern Age Improvements empowers scholars to drive meaningful progress in their respective industries and become informed advocates for sustainability.
HCI International 2024 – Late Breaking Papers
This nine-volume set LNCS 15473-15482 constitutes the proceedings of the 26th International Conference, HCI International 2023, in Washington, DC, USA, in June/July 2024. For the HCCII 2024 proceedings, a total of 1271 papers and 309 posters was carefully reviewed and selected from 5108 submissions. Additionally, 222 papers and 104 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work”. These papers were organized in the following topical sections: HCI Theories, Methods and Tools; Multimodal Interaction; Interacting with Chatbots and Generative AI; Interacting in Social Media; Fintech, Consumer Behavior and the Business Environment;...
