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The Cult of Creativity
A New Yorker Best Book of the Year. “A beautifully written and well-documented account of how creativity gained the societal value it has today.” —Vlad Glăveanu, author of Creativity Creativity is one of American society’s signature values, but the idea that there is such a thing as “creativity”—and that it can be cultivated—is surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionals—psychologists, enginee...
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