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Sustainability in Business Management, Volume 2
Building on the strategic foundations established in Volume 1, this volume moves into applied sustainability practices and innovations across business functions, including Human Resources, Marketing, Finance, and Technology. It examines key developments such as AI-driven sustainability solutions, blockchain for ethical supply chains, green finance mechanisms, and impact investing. Additionally, the book highlights emerging business models that prioritize sustainability, such as eco-entrepreneurship, smart urban solutions, and digital transformation for sustainability. Structured into three key sections—Sustainability in Business Functions, Innovative and Specialized Practices, and Addressi...
Green Engineering for Optimizing Firm Performance
This book offers a detailed examination of how sustainable technologies are reshaping firm performance. Through an integration of empirical research, expert opinions, and case studies, it explores how green management practices are enhancing business outcomes and contributing to sustainable development. It offers an in-depth understanding of how green technologies and practices, such as green engineering, AI/ML applications, green HRM, and green innovation, impact firm performance. Explores topics such as green engineering, AI/ML applications, green finance, green HRM, and green innovation, showing their collective impact on business performance Presents real-world case studies and empirical...
The Punjab Record
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