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Makers of the Media Mind
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Makers of the Media Mind
Makers of the Media Mind is a collection of analytical essays focusing on the most important and original ideas contributed to the field of mass communication by journalism educators. Divided into six sections representing the most prominent areas of specialization in the field, this text serves two significant purposes: first, it acquaints readers with the lives of preeminent journalism educators; second, it provides concise discussions and evaluations of the most compelling ideas those educators have to offer. The editor of, and contributors to, this text contend that ideas cannot be appreciated fully without an understanding of the creators of those same ideas. They hope that this volume's coverage of "creators" as well as concepts will demonstrate that journalism education has played a critical role in the making of the "media mind."
The Rise of Advertising in the United States
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a no...
Terror and Fear
Chris Kostov was born in 1979 in Varna, Bulgaria. In his teen years, he became fascinated with Canada and the colonial North American history, inspired by numerous books about adventures involving brave trappers, explorers, and Native warriors. After he received his BA in political science at Varna Free University, he moved to Canada to study history and receive his MA at the University of Ottawa. Presently, he is a PhD student at the University of Ottawa. He finished this book after extensive research on the history of the Seven Years War. It reveals how the French and their Native allies were perceived through the eyes of British and American participants in the war, the press and the correspondence of British and colonial American politicians. It is a story about bravery and cruelty, heroes and villains, crucial battles, and a war that changed the history of North America.
The Reflex
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The Reflex
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