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"This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth"--P. [4] of cover.
Small Business: Entrepreneurship and Beyond is organized into six parts. Part One--The Challenge sets the stage. Part Two-- Planning in Small Business explains the importance and practice of looking ahead. Part Three--Early Decisions discusses topics that arise before you open the doors of your business. Part Four--Marketing the Product or Service walks you through the process of finding out what your customers want and determining how you can reach them. Part Five--Managing Small Business helps you put yourself at the helm of your dream...a business of your own. Part Six--Financial and Legal Management provides you with useful information on technical aspects of running your business.
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