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Social Media Measurement and Management
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and mach...
Federal Administrative Procedure Sourcebook
This book provides explanations of the key procedural laws and presidential directives that apply across-the-board to federal agencies. It contains all the significant statutes, Executive Orders, memoranda, and other materials relating to the major aspects of administrative law and regulatory practice. In addition to the primary sources, this volume includes pertinent legislative history, bibliographies of related sources, and the editors' insightful commentary on each of the source documents.
The Governance of Western Public Lands
Examines the conflict surrounding public land management, revealing how problematic language in public land laws, scarcity of resources, and mistrust cloud the debates, and offering a range of solutions to help move beyond the dysfunctional status quo management.
Bureaucracy and Democracy
Given the influence of public bureaucracies in policymaking and implementation, Steven J. Balla and William T. Gormley assess their performance using four key perspectives—bounded rationality, principal-agent theory, interest group mobilization, and network theory—to help students develop an analytic framework for evaluating bureaucratic accountability. The new Fourth Edition of Bureaucracy and Democracy: Accountability and Performance provides a thorough review of bureaucracy during the Obama and Trump administrations, as well as new attention to state and local level examples and the role of bureaucratic values. ? New to this Edition: Interviews with two new cabinet secretaries—Chris...
A Guide to Federal Agency Rulemaking
A concise but thorough resource, the guide provides a time-saving reference for the latest case law, and the most recent legislation affecting rulemaking.
The American New Woman Revisited
In North America between 1894 and 1930, the rise of the "New Woman" sparked controversy on both sides of the Atlantic and around the world. As she demanded a public voice as well as private fulfillment through work, education, and politics, American journalists debated and defined her. Who was she and where did she come from? Was she to be celebrated as the agent of progress or reviled as a traitor to the traditional family? Over time, the dominant version of the American New Woman became typified as white, educated, and middle class: the suffragist, progressive reformer, and bloomer-wearing bicyclist. By the 1920s, the jazz-dancing flapper epitomized her. Yet she also had many other faces. ...
