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The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and ...
Presentation slides from the 2013 CMOS Emerging Technologies Research symposium in Whistler, Canada.
Presentation slides from the Plenary track at the 2014 CMOS Emerging Technologies Research conference in Grenoble, France.
Portugal has turned things around superbly since the 2010s and is today leveraging EU funds and its strong appeal to foreign investors, especially in real estate, to build a more sustainable economy. The inflow of foreign capital shaped the Portuguese economy over 2023. The main benefactors were hospitality, real estate, and education. The US ranked as the number one country by investment volume for the first time. It is in this context that The Business Year began its research for this 150-page publication, meeting dozens of the country’s top business leaders across every major sector of the economy.
Unthinking Eurocentrism, a seminal and award-winning work in postcolonial studies first published in 1994, explored Eurocentrism as an interlocking network of buried premises, embedded narratives, and submerged tropes that constituted a broadly shared epistemology. Within a transdisciplinary study, the authors argued that the debates about Eurocentrism and post/coloniality must be considered within a broad historical sweep that goes at least as far back as the various 1492s – the Inquisition, the Expulsion of Jews and Muslims, the Conquest of the Americas, and the Transatlantic slave trade – a process which culminates in the post-War attempts to radically decolonize global culture. Rangi...
Soccer World è l'unico annuario statistico sul calcio internazionale prodotto interamente in Italia. Forte di una quantità innumerevole di statistiche il volume permette di conoscere informazioni spesso non comuni ad altre pubblicazioni del settore come per esempio i dati societari di tutti i club presenti, gli organici minuziosamente aggiornati di oltre 500 squadre e l'analisi tattica di ognuna di esse con le disposizioni in campo dei giocatori. Inoltre l'elenco dei più importanti movimenti del calciomercato estivo uniti ad un resoconto dettagliato della stagione precedente con il palmarès di ogni squadra rendono ogni edizione una piccola pietra miliare nel suo genere. Utile sia per l'esperto del settore che per il semplice appassionato. Imperdibile!
SOCCER WORLD 2011/12 contiene i profili di circa 400 formazioni con anagrafica di oltre 16.000 calciatori distribuiti in 30 campionati tra europei, nord-sudamericani ed asiatici aggiornati alla stagione 2011/12. I dati societari di tutti i club presenti, gli organici delle squadre minuziosamente aggiornati, le disposizioni in campo dei giocatori e tutti i principali movimenti di calciomercato, sono il punto di forza della pubblicazione. La completa analisi statistica della stagione internazionale 2010/11 grazie ai tabellini con i marcatori di tutte le partite giocate unita alle classifiche di Prima e Seconda Divisione di ogni campionato, promozioni e retrocessioni, le coppe nazionali, le presenze e le reti di tutti i giocatori e le statistiche delle ultime 10 stagioni per ogni campionato e le coppe internazionali rendono il tutto qualcosa di completo ed unico nel suo genere. Il tutto contribuisce a rendere questo volume forse il più originale per quanto concerne le squadre di calcio.
CHANGE FOR THE BETTER! Learn to create world-class logistics and supply chains in any industry using kaizen's seven main principles At a time when businesses are restructuring to become more competitive, many seek a road map to improve their operations. Kaizen in Logistics and Supply Chains is at the forefront of this journey--and can point you in the right direction to help your company in implementing innovative production and logistics systems and changing its culture for the better. Based on the themes of Masaaki Imai's bestseller, Gemba Kaizen, considered the "bible" of the quality/management movement, this new work provides the first highly detailed explanation of how to create world-c...
Today, education is one of the weakest spheres of the public sector in Brazil. However, those who suggest a return to Getlio Vargas's self-styled "social democracy" are misguided by the magnificent visions, impressive efforts to increase the State's cognitive capacity, and far-reaching social legislation of his era. Reconstructing the Brazilian Nation goes beyond the analysis of national debates and laws and explores the implementation of education policy from the national level to the regional, municipal, and individual school levels in two key states, Rio de Janeiro and Rio Grande do Sul. The book shows that Vargas's reforms were characterized by a technocratic modernization philosophy, a dualist concept of education, political indoctrination, and the aim of cultural and ethnic homogenization. Such a policy left little room for genuine inter-governmental co-operation and had no ear for critical educators and inspectors. Real progress was possible, but it resulted from remarkable gra