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The Profit Impact of Marketing Strategy Project
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
The Rotarian
Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Toward the Factory of the Future
The International Conference on Production Research has a good tradition: The fIrst Conference was held in Birmingham 1971 with 61 participants. With respect to the decision that the Conference should be held every second year, by this time the Conference has been held in the following countries: Birmingham (1971, UK), Copenhagen (1973, Denmark), Amhurst (1975, USA), Tokyo (1977, Japan), Amsterdam (1979, The Netherlands), Novi Sad (1981, Yugoslavia), Windsor (1983, Canada), Stuttgart (1985, Germany), and the next Conference will take place in Cincinnatti (1987, USA). The number of submitted abstracts and papers was continuously increas ing such that the Programme Committee of this actual 8th...
The PIMS Principles
A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.
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