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The Shadow of the Past
In The Shadow of the Past, Gregory D. Miller examines the role that reputation plays in international politics, emphasizing the importance of reliability-confidence that, based on past political actions, a country will make good on its promises-in the formation of military alliances. Challenging recent scholarship that focuses on the importance of credibility-a state's reputation for following through on its threats-Miller finds that reliable states have much greater freedom in forming alliances than those that invest resources in building military force but then use it inconsistently. To explore the formation and maintenance of alliances based on reputation, Miller draws on insights from bo...
Digital Marketing
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Of Friends and Foes
How do countries form reputations? Do these reputations affect interstate politics in the global arena? Reputations abound in world politics, but we know little about how state reputations form and how they evolve over time. We frequently use words like trust, credibility, resolve, integrity, risk, known commodity, and brand, to name a few, overlapping with reputation like a Venn diagram. As a result, the concept of reputation often gets stretched or diluted, weakening our ability to ascertain its role in cooperation and conflict. In this book, Crescenzi develops a theory of reputation dynamics to help identify when reputations form in ways that affect world politics, both in the realms of i...
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Making Miss India Miss World
For almost half a century, the Miss India competition has been a prominent feature of Indian popular culture, influencing, over time, the conventional standard for female beauty. As India participates increasingly in a global economy, that standard is gradually being shaped by forces beyond the country's borders. Through the unexpected lens of the 2003 beauty pageant, Susan Dewey's Making Miss India Miss World examines what feminine beauty has come to mean in a country transformed by recent political, economic, and cultural developments.
Understanding China and India
Based on eighty interviews with government officials and scholars in Beijing and New Delhi, the author describes the political, social, and economic differences between China and India.
Once Upon a Time in Bollywood
Once Upon a Time in Bollywood presents an extravaganza of essays on globalization and contemporary Hindi cinema ("Bollywood"). The wide-ranging analytic strategies in the collection--including ethnographic self-reflection, literary comparison, economic contextualization, and biographic study--bear witness to Hindi cinema's aesthetically elaborate and politically entangled treatment of postcolonial concerns. Together, these essays invite fresh, critically informed engagements with many of the key issues and creative tensions that continue to shape the world's most prolific film industry. For connoisseurs and critics of Hindi cinema alike, Once Upon a Time in Bollywood presents stirring insights into popular culture. With contributions by: Usamah Ansari, Sonia Benjamin, Nitin Deckha, Radhika Desai, Susan Dewey, Ravinder Kaur, Monika Mehta, Ahmad Saidullah, Jenny Sharpe, Florian Stadtler, and Jennifer Thomas.
Marketing Science
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