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Digital Marketing
"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
The Success Secret
"The world's leading experts reveal their secrets for success in business and in life." -- Cover
Victory!
Victory is the mirror-image of goal attainment. The tougher it is to attain our goal, the greater the feeling of success when we do. Achievers wish to accomplish, and this book can serve as a roadmap or GPS to move you in this direction. Our CelebrityExperts(r) in this book are among those who have attained success in their life-careers and are willing to share their process and knowledge with you. You will note the direction they take and the obstacles they overcame to accomplish the desired result. They have varied backgrounds that span the charts from sales to financial planning to energy consulting. The components in common that these CelebrityExperts(r) display are the basic tenets of success or VICTORY - including discipline, planning and perseverance. The one item that ties them all together is their ability to spread their ideas to their audience/clients. In the same way that the best unboxed mousetrap never caught a mouse, the best ideas unreleased remain ideas. So, allow these CelebrityExperts(r) to guide, coach and encourage you to attain that VICTORY you dream about and de
The Future of the Brain
The world's top experts take readers to the very frontiers of brain science Includes a chapter by 2014 Nobel laureates May-Britt Moser and Edvard Moser An unprecedented look at the quest to unravel the mysteries of the human brain, The Future of the Brain takes readers to the absolute frontiers of science. Original essays by leading researchers such as Christof Koch, George Church, Olaf Sporns, and May-Britt and Edvard Moser describe the spectacular technological advances that will enable us to map the more than eighty-five billion neurons in the brain, as well as the challenges that lie ahead in understanding the anticipated deluge of data and the prospects for building working simulations ...
Pushing to the Front
TO PUSH OR NOT TO PUSH - is that the question?What is the importance of pushing ourselves?...Why do we push?Pushing implies effort, Effort implies desire, Desire implies emotion, And emotion implies passion.If this is accurate for most of us, Pushing To The Frontassumes a passionate mindset.The Celebrity Authors in this book have one thing incommon - passion for their goals. They have 'blood, sweatand tears' invested to make a success of their pursuits.Now, we all have passion, which is one part of the menufor success - but: Do we have a plan to utilize and direct that passion?The Celebrity Experts in their field in this book havedeveloped multiple methods to succeed in their fields.They started out looking to improve their health, wealthand success in their lives. See how they achieved theirsuccess. They will show you their secrets.With odds not much different to yours, and at timesmuch more difficult, read how these Celebrity Expertshave done it, then copy these methods of "Pushing ToThe Front" to achieve YOUR goals.One finds limits by pushing them. Herbert Simon
Internet Prophets
Make a fortune online with this powerful, practical, and comprehensive guide to starting a profitable internet business that “couldn’t be more timely” (Jack Canfield, New York Times–bestselling author of Chicken Soup for the Soul). Internet Prophets is arguably the most comprehensive Internet and Mobile marketing resource ever assembled. It features secrets to success from some of the most influential business icons and Internet game-changers. In this industry-defining book by award-winning author Steve Olsher, you’ll discover proven tools, strategies, and shortcuts leveraged by the world’s leading Internet and Mobile marketing experts as well as hundreds of no-to-low-cost tactics for cultivate leads. You will learn how to dramatically increase conversion rates and generate immediate and long-term cash flow. This practical business guide also contains the specific steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal following. To become the best, you must learn from the best. Internet Prophets provides the blueprint. The rest is up to you!
Master Presenter
For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results. Now, you too can tap into the power of the little-used, but valuable features of PowerPoint® that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices ...
The Business Owner's Essential Guide to I.T and All Things Digital Version 2.0
For the past 60 years, the Digital World has been steadily infiltrating our lives. Like all epic changes, digital progress has touched us all. For those following the progress of the Information Age, the Digital World has moved us to a higher level of specialization and efficiency, while simultaneously allowing us a laser-focus on our activities. The technical backup for Information Technology in the business world is spearheaded by specialists in computer systems and their application. We highlight the CelebrityExperts(r) in this book who so diligently contribute to this process. These entrepreneurs develop and adapt computer systems to better organize and run our businesses. They have comp...
Nature Photography: Insider Secrets from the World’s Top Digital Photography Professionals
Have you ever wondered what it is that professional photographers do day in and day out that enables them to take consistently compelling images? Or thought that unravelling the insider secrets of the professionals could inspire you? Nature Photography: Insider Secrets from the World's Top Digital Photography Professionals takes a contemporary and innovative approach to revealing the day-to-day habits of the world's most successful wildlife, landscape and macro photographers, divulging the core skills and techniques through which they excel. This book is crammed full with expert advice taken from the world's leading pros directly from the field. It will empower the development of your skills...
Under Attack
The wording "Under Attack" implies a dangerous situation - one that signifies we are currently under assault. In this book, the Celebrity Experts(r) showcased are in the vanguard of protecting data and sensitive information under threat - the threat of digital information being made available to unscrupulous sources, and at times just pure vandalism. There are very few businesses, organizations or even individuals left in this country that don't use electronics today. The Electronic Revolution has been all-encompassing. Remaining vestiges of 'old world' practices - like manually writing or recording transactions or events, or the time-honored tradition of 'hiding money under the mattress' - ...
