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Non-market Entrepreneurship
Non-market entrepreneurship' consists of all forms of entrepreneurship not being undertaken solely for purposes of profit maximization or commercialization. This work builds a theoretical edifice within the field of entrepreneurship and helps to establish and delineate the contours of the research field of non-market entrepreneurship.
Local Economic and Employment Development (LEED) The Non-profit Sector in a Changing Economy
This publication offers a comprehensive and ground-breaking assessment of the new trends in the field of non-profit sector studies.
Social Enterprises
Presents an organizational perspective of social enterprises, which allows us to analyze issues such as their governing structure, their modes of operation and their marketing strategies, and to begin to formulate some theoretical constructs on how these entities can survive and thrive.
Marketing Communications for Local Nonprofit Organizations
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximu...
The Evolution of the Bourbon Whiskey Industry in Kentucky
Think of Kentucky and there are several images which readily come to mind...Wildcat Basketball, blissful fields of bluegrass, crowds cheering thoroughbred horses at Churchill Downs, and yes, Bourbon. There is a sobering reality in that bourbon has made the greatest impact among those industries which best symbolize Kentucky. But why exactly is Kentucky bourbon so distinguished from the likes of Tennessee or Canadian Whiskey? Is it the limestone-filtered water or the climate in which the corn and grains are grown? Can it be attributed to some sort of secret family recipe? Essentially, it is all these things combined with a certain work ethic and pride in performance which exists within most K...
Financing Nonprofits
Nonprofits often struggle financially, overwhelmed by the need to muster a complex combination of income streams that range from grants and government funding to gifts-in-kind and volunteer labor. Financing Nonprofits draws upon a growing body of scholarship in economics and organizational theory to offer a conceptual framework for understanding this diverse mix of financing sources. By applying theory, readers can understand when a nonprofit organization should pursue particular sources of income and how it should manage its portfolio of income from different sources. Organized under the auspices of the National Center on Nonprofit Enterprise, Financing Nonprofits argues that those who woul...
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