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The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton’s leadership. David McGrane argues that the key to the party’s electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada’s NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
In the thousand-channel universe, politicians must find innovative ways to reach citizens via television. Viewership for news and current affairs television programs has dropped dramatically. Meanwhile, the rise of programming that blends information with entertainment – infotainment – on Canadian television, especially in Quebec, has provided an opportunity for today’s politicians to use it to their advantage. But their appearances on these programs also fuel concerns over the declining authority of journalism in the public sphere. Breaking News? traces the development of infotainment and exposes the impact of these kinds of programs on modern political communication. Frédérick Bastien lays out the issues raised by the eroding influence of existing news gatekeepers and the implications of infotainment for politicians, journalists, and citizens, while arguing that infotainment ultimately makes a positive contribution to democratic life by piquing the audience’s interest in public affairs and motivating it to pay more attention to political news in general.
Opening the Government of Canada presents a compelling case for the importance of a more open model of governance in the digital age – but a model that also continues to uphold democratic principles at the heart of the Westminster system. Drawing on interviews with public officials and extensive analysis of government documents and social media accounts, Clarke details the untold story of the Canadian federal bureaucracy’s efforts to adapt to new digital pressures from the mid-2000s onward. This book argues that the bureaucracy’s tradition of closed government, fuelled by today’s antagonistic political communications culture, is at odds with evolving citizen expectations and new digital policy tools, including social media, crowdsourcing, and open data. Striking a balance between reform and tradition, Opening the Government of Canada concludes with a series of pragmatic recommendations that lay out a roadmap for building a democratically robust, digital-era federal government.
Canada’s political landscape has changed, but scholars are still grappling with the profound alterations brought about by the internet and social media. What’s Trending in Canadian Politics? examines political communication and democratic governance in a digital age. Exploring the effects of conventional and emerging political communication practices in Canada, contributors investigate topics such as the uses of digital media for political communication, grassroots-driven protest, public behaviour prediction, and relationships between members of civil society and the political establishment. This interdisciplinary volume lays robust theoretical and methodological foundations for the study of transformative trends in political communication and in the relationship between political actors, institutions, and democracy. Original and timely, What’s Trending in Canadian Politics? sheds light on digital innovations while providing a broader perspective on the online and offline dynamics of contemporary Canadian political engagement.
Elections serve as a reflection not only of voter choices but also of the historical and legal context of a country’s governance. Emphasizing the significant influence of the electoral process, Elections in Canada examines the intricate relationships between voter preferences, historical and legal frameworks, campaign dynamics, political figures, and media platforms. Organized into five comprehensive sections, the book provides a detailed exploration of Canadian electoral processes. Beginning with a broad examination of election administration, it situates the analysis within a wider democratic and comparative context. The book outlines key institutional building blocks and the unique cons...
Canadian Parties in Transition examines the transformation of party politics in Canada and the possible shape the party system might take in the near future. With chapters written by an outstanding team of political scientists, the book presents a multi-faceted image of party dynamics, electoral behaviour, political marketing, and representative democracy. The fourth edition has been thoroughly updated and includes fifteen new chapters and several new contributors. The new material covers topics such as the return to power of the Liberal Party, voting politics in Quebec, women in Canadian political parties, political campaigning, digital party politics, and municipal party politics.
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine whether the behavior of voters in established and emerging democracies around the world is predictable. The results of the testing suggest the theory is a ground-breaking cross-cultural model with theoretical and strategic global implications. This unique book examines the many facets of political marketing and its direct relationship with the voter. A comprehensive theory meticulously tested ...
Why are Canadian politicians so loyal to their parties? Why do so few parliamentarians rebel as mavericks or switch sides? And can anything loosen the grip that party leaders have on elected representatives? No I in Team: Party Loyalty in Canadian Politics by political scientists Alex Marland, Jared J. Wesley, and Mireille Lalancette provides the first in-depth examination of the forces shaping party loyalty in Canadian politics, revealing how Members of Parliament and provincial legislators are conditioned to prioritize partisan interests over constituents and independent judgment. The authors show how institutional rules, political pressure, social dynamics, and digital technologies reinfo...
Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.