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International Marketing
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.
Playtime
The first history of childhood play and imagination in pre-war Australia This groundbreaking book is a history of the childhood imagination in Australia between 1890 and the outbreak of the Second World War. It is a story about the generations that grew up at a time when nation and empire were being reimagined amid the globalising currents of war, technology and trade. Theirs were faces that would remain forever young in monochrome film, and whose thoughts and dreams would be preserved between the timeless blue lines of the modern school exercise book. The book is built around six imaginative worlds – the worlds of amateur journalism, bird loving, war and adventure, dolls, the future, and ...
Disney/Pixar Inside Out Cinestory Comic
From Pixar, the animation studio, and director Pete Docter, director of Up, Monsters, Inc., and writer of the first two Toy Story movies comes a motion picture that takes you on a journey into the most extraordinary location of all—inside the mind of an 11-year-old named Riley. Growing up can be a bumpy road, and it's no exception for Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Like all of us, Riley is guided by her emotions—Joy, Fear, Anger, Disgust, and Sadness. The emotions live in Headquarters, the control center inside Riley's mind, where they help advise her through everyday life. As Riley and her emotions struggle to adjust to a new life in San Francisco, turmoil ensues in Headquarters. Although Joy, Riley's main and most important emotion, tries to keep things positive, the emotions conflict on how to best navigate a new city, home and school.
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