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Sustainable Digital Marketing for Fashion and Luxury Brands
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities while preserving product quality, skill, and exclusivity. It explores how brands navigate internal capability development and engage in community projects to contribute positively to social causes. From the restructuring of luxury around digital communication to the transformative impact of technologies, the book dissects the challenges and opportunities. It addresses the essential resources, knowledge management, and organizational changes required for successful digital adoption, highlighting the confluence of sustainable orientation with technological and organizational shifts in the fashion and luxury sector. As luxury undergoes a paradigm shift, this book offers a comprehensive analysis of its sustainable evolution amidst the digital transformation. Chapter 24 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Pioneer Photographers from the Mississippi to the Continental Divide
This biographical dictionary of some 3,000 photographers (and workers in related trades), active in a vast area of North America before 1866, is based on extensive research and enhanced by some 240 illustrations, most of which are published here for the first time. The territory covered extends from central Canada through Mexico and includes the United States from the Mississippi River west to, but not including, the Rocky Mountain states. Together, this volume and its predecessor, Pioneer Photographers of the Far West: A Biographical Dictionary, 1840-1865, comprise an exhaustive survey of early photographers in North America and Central America, excluding the eastern United States and easte...
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