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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Mentorship and Academic Development
Mentorship of faculty, students and policy makers is at the core of academic development. This book explores several approaches to mentoring and the benefits of mentorship in higher education and in teaching and research. Mentoring is based on trust and care and building relationships and skills through affinity and empathy. However, mentoring practices in higher education are constantly imperilled by crises, political polarization, technological developments, and economic disparities. This is precisely why it is particularly important and desirable to promote trust as a basis for the development within academic communities through mentoring. The chapters in this volume emphasize the mutual benefits of mentorship for both mentees and mentors, highlighting the importance of trust, reciprocity, and care. The development of a conceptual understanding of mentoring practices as ‘eye-to-eye interactions’ helps unearth pathways towards building connections that nurture everyone’s voice, empowerment and growth. This book was originally published as a special issue of International Journal for Academic Development.
Beyond the Pandemic Pedagogy of Managerialism
This book analyses how growing managerialism and the marketisation of higher education has undermined educational standards and pedagogical integrity. Specifically, it provides a thorough critique of how the pandemic, and the move to online learning and MOOCs, has reinforced these developments. The book outlines the limits of new managerialism, which is replacing critical mass with a culture of compliance in higher education. Employing an ethnographic approach, the book explores the impact of the sudden shift in teaching delivery from in-person to online for example, the changing role of the PhD supervisor during the pandemic, and the impact on students’ willingness to engage and their (in)visibility in the classroom, and further considers how these impact class interactions, social relationships and learning. Ultimately, this book argues that the COVID-19 pandemic exposed the limits of marketisation of education and revealed the distorted managerial response to a crisis.
E-Marketing: Concepts, Methodologies, Tools, and Applications
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Feminist Periodicals
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经济管理
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