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Library Management and Marketing in a Multicultural World
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Marketing Library and Information Services
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Public Library Administration Transformed
Public libraries have historically faced challenges as viable units in local government. As society struggles with issues related to the scope and effectiveness of government, librarians must ask, “How and why will communities support public libraries in the 21st century?” Public Library Administration Transformed covers public library administration in a comprehensive and detailed manner Chapters cover: administrative functions of the librarypublic financeadministrative lawlibrary governancehuman resourcesleadershipstrategic planningprogram management and evaluationmarketing and public relationsintergovernmental relationscooperative government The discipline of public administration develops skills that are vital to successful libraries. Grounded in the context of public administration, this book provides a framework for future library services, focusing on effective public sector skills, organizational and service innovation, information technology, readers, and the full range of library constituents. Suitable for use in public library classes, exam copies are available to qualified instructors of such courses upon request.
Planning and Promoting Events in Health Sciences Libraries
Selected as a 2025 Doody's Core Title Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and ti...
News Media Libraries
Semonche provides a wealth of information on news libraries and the managerial concerns of news librarians. The volume is organized in several broad sections devoted to the history and mission of news libraries, managerial issues and approaches, news libraries and computer-assisted journalism, special concerns of news libraries, and profiles of particular types of news libraries. Chapters within each section address more particular topics and provide valuable guidance on how to manage libraries and implement new technology. The volume concludes with a more extensive glossary and an annotated bibliography of books and articles published between 1985 and 1993. While theoretical matters are considered, this reference is largely a ready source of practical knowledge for all types of news librarians.
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