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Rainbow Advertising and Media Business: A Handbook on LGBTQIA++
Rainbow Advertising and Media Business: A Handbook on LGBTQIA++ Going back to the history of the LGBTQIA+ community, which was formerly called ‘the gay community’ and then ‘the gay and lesbian community', it has evolved over the years. There is a struggle in every possible way, whether it is for rights, acceptance, anti-violence, identity crisis, etc. The family of minorities has expanded their boundaries that include not only Lesbians and Gays but also Bisexuals, Transexuals, Queers, Intersex, Asexual, and more. The social and behavioural changes toward the acceptance of the LGBTQIA+ community were observed long before they reached marketers and advertisers. The gradual shift of the m...
CONFERENCE E-ABSTRACT PROCEEDINGS: EMERGING SOCIO-ECONOMIC TRENDS & BUSINESS STRATEGY
It is a matter of great pride and pleasure to present the Abstract Proceedings of the Conference on “Emerging Socio-Economic Trends and Business Strategy,” a platform that brought together scholars, practitioners, and thought leaders from across the globe to engage in meaningful dialogue on the evolving dynamics of our socio-economic landscape. This volume comprises 88 abstracts contributed by scholars and professionals from across the country, reflecting a broad range of disciplines and research perspectives.
DIGITAL TRANSFORMATION IN EMERGING BUSINESS ENVIRONMENT
The National Level Peer Reviewed Edited Book titled ‘Digital Transformation in Emerging Business Environment’ is a wonderful treatise which concentrates on the efficiency of improved infrastructure and its impact on the socio-economic growth and addresses diverse theme of great importance and relevance to the business, economy and society. This book contains research papers and scholarly articles of the eminent academicians, scholars and researchers in the diverse fields of Business, Finance, Marketing, Management etc. in a highly organised and lucid manner.
Digital is the New Mainstream
"Digital is the New Mainstream" is a thought-provoking book published by Penprints, compiling the conclave proceedings conducted by the Department of Mass Communication & Journalism at Sister Nivedita University in Kolkata. This book delves into the transformative impact of the digital era on various aspects of our lives, particularly in the realms of communication, media, and journalism. Drawing insights from esteemed scholars, practitioners, and experts in the field, the book explores the evolving landscape of digital technologies and their implications for traditional media platforms. It offers a comprehensive analysis of the challenges and opportunities brought forth by the digital revol...
