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Japanese Global Strategy
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
The Global Integration of Europe and East Asia
Assembles contributions to the international conference Europe -- Asia: The Stakes of Interdependence -- France and Korea in Economic Relations between the Two Zones, held in La Havre, France, in September 1997. Economists from both continents find that e
Tourism and the Branded City
Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.
Inequality, Geography and Global Value Chains
This contributed volume provides theoretical and empirical insights into a variety of contemporary issues about inequality, geography, and global value chains in today’s world, where global disruptions are prevalent, globalization is being transformed, and multinational enterprises (MNEs) are under pressure to promote sustainability. Many challenges and tensions created by growing inequality within and between countries, cities, and individuals, coupled with recent disruptions in the global economy, beg important questions regarding the role of MNEs. A valuable resource for scholars and students in international business, the book provides a richer understanding of how MNE activities are being affected by the complex dynamics of the modern global business environment and discusses what strategies they need to implement in order to adapt to a changing world, while accounting for the interests of a broader range of stakeholders.
International Business and SDG 8
The Sustainable Development Goal (SDG) 8 aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. The twelve associated targets call for action in a number of interconnected domains that are of great relevance for global governance, international business, and international entrepreneurship. However, the Covid-19 pandemic and geopolitical issues such as war, the climate crisis and associated humanitarian catastrophes highlight just how fragile progress towards inclusive and sustainable growth is. Global disruptions in supply chains and an increase in national protectionism prompts questions whether global value chains shoul...
Geotextiles and Geomembranes Handbook
An essential introductory reference manual for anyone specifying, maintaining or manufacturing geotextiles and geomembranes.
Transnational Corporations and Local Innovation
Analyzes the relationship between the state and the development of the national system of innovation. Combining original data and expert analysis, shares experiences and knowledge that may impact how we understand the theory of innovation systems, and implement policies and strategies for their economic development.
