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Textbook on the concept and problems of the multinational enterprise - covers theoretical and economics aspects, management and labour force problems, marketing, trade relations and economic relations, taxation, pricing, etc., and examines the dynamics of economic integration and developing country environments. Bibliography pp. 669 to 685 and references.
Textbook designed to provide a direct focus on the development of management skills in handling the problems of multinational businesses.
Presents a history of commerce, covering such topics as colonial expansion, credit and banking, and the development of trading companies.
Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field.
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.