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Marketing and Consumption in Modern Japan
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
A New Woman of Japan
This perceptive, detailed biography traces the life of Katô Shidzue, one of Japan's most powerful female activists and politicians. Katô's activism initially was sparked by her friendship with Margaret Sanger, who inspired Katô to found a Japanese birth control movement in the 1920s.
Japan's Total Empire
At the heart of the empire Japan won and then lost in the Pacific War was Manchukuo, a puppet state created in Northeast China in 1932. Not unlike India for the British, Manchukuo was the crucible and symbol of empire for the Japanese. In this book, the first social and cultural history of Japan's construction of Manchuria, Louise Young studies how people at home imagined, experienced, and built the empire that so threatened the world.
Becoming Modern
In the decade following World War I, nineteenth-century womanhood came under attack not only from feminists but also from innumerable "ordinary" young women determined to create "modern" lives for themselves. These young women cut their hair, wore short skirts, worked for wages, sought entertainment outside the home, and developed new attitudes toward domesticity, sexuality, and their bodies. Historians have generally located the origins of this shift in women's lives in the upheavals of World War I. Birgitte Søland's exquisite social and cultural history suggests, however, that they are to be found not in the war itself, but in much broader social and economic changes. Søland's engrossing...
Identity, Migration and Belonging
The exploring and defining of identities and societal cultures is a tenuous task at best. With that in mind, this book explores the development of the Jewish community of Leeds, England, and investigates the sense of community developed by its members. The Jewish community of Leeds offers itself as a valuable tool in assessing identity change, both real and perceived. Their varied experiences are not the sole focus of the book, as it also explores their retention of common Judaism and what became of a rich culture when confronted by alien ideas and attitudes. The period spanning the 1880s through to World War I was an era that brought thousands of Jews to Leeds, where most settled in the are...
Gender and Nation in Meiji Japan
Gender and Nation in Meiji Japan is a historical analysis of the discourses of nostalgia in late nineteenth- and early twentieth-century Japan. Through an analysis of the experience of rapid social change in Japan’s modernization, it argues that fads (ryūkō) and the desires they express are central to understanding Japanese modernity, conceptions of gender, and discourses of nationalism. In doing so, the author uncovers the myth of eternal return that lurks below the surface of Japanese history as an expression of the desire to find meaning amid the chaos and alienation of modern times. The Meiji period (1868–1912) was one of rapid change that hastened the process of forgetting: The st...
Visualizing Beauty
Visualizing Beauty examines the intersections between feminine ideals and changing socio-political circumstances in China, Japan, and Korea during the first half of the twentieth century. Eight essays present a broad range of visual products that informed concepts of beauty and womanhood, including fashion, interior design magazines, newspaper illustrations, and paintings of and by women. Studying "Traditional Woman" and "New Woman" as historical categories, this anthology contemplates the complex relations between feminine subjectivity and the promotion of modernity, commerce, and colonialism.
The New Japanese Woman
A study of the "modern" woman in Japan before World War II.
Gender and Modernity
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