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The Digital Divide
The 'digital divide' refers to the gap between those who have access to the latest information technologies and those who do not. This book presents data supporting the existence of such a divide in the 1990s along racial, economic, and education lines.
Media Concentration
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Big Media, Big Money
Big Media, Big Money is a lively and scathing critique of the contemporary communications industry, examining how media ownership and the profit-making motive affect the messages we receive in alarming ways. Through close readings of recent news events and critical examination of corporate influence, Bettig and Hall conclude that current interconnections among media, big business, government, and education pose a serious threat to democratic communications. The second edition includes three new chapters, covering the contemporary Hollywood film industry; the changing landscape of the music industry; and “ad creep,” the proliferation of advertising into previously ad-free venues such as schools and children’s television programming.
Labor's New Voice
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Presstime
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History and Future of Mass Media
This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
