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Would YOU Want to Work for YOU?: How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance
If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here's a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What's likely missing is a skill that the world's best corporate leaders have developed—mastery of the people side of the equation. You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts. If anyone knows what prevents leaders from reaching their full potential, it's author Brenda Bence, who has years of expe...
Leading YOU
Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immedi...
How You Are Like Shampoo for College Graduates
Not much work experience? Let your personal brand work for YOU. A s a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads Just like the brands you rely on every day, you can become the "brand of choice" for a potential employer – right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand - the Trademarked YOU. And that's h...
The Forgotten Choice
"Enlightening, inspirational, and self-empowering advice... riveting..." -Kirkus Reviews "One of the best mindset books around for redirecting your perspective on life, creating what you want, and being happy with what you have. Brenda Bence's warm, comforting writing style is crisp, trustworthy and spot-on, resulting in a rapid, easy read." -BlueInk Starred Review "The Forgotten Choice is more than a self-help book. It will help the reader live life on their own terms, craft their present and future, and make sure their life is what they want it to be." -Reader's Favorite 5-star Review __________________________________________________________________________________________________________...
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Coach Me! Your Personal Board of Directors
COACH ME! YOUR PERSONAL BOARD OF DIRECTORS An indispensable wellspring of advice from the world’s foremost leadership experts In Coach Me! Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches, a team of world-renowned executive coaches and leadership experts delivers a revolutionary collection of contributions from 52 of the globe’s leading management thinkers. Each curated piece explores a critical issue in leadership, covering topics like self-awareness, communication, interpersonal relationships, emotional intelligence, delegation, coaching, change management, transition management, execution, and career development. Among the 50 stories included wit...
The Power of Face Reading
Make stronger connections with anyone in the world by learning how to read facesThe Power of Face Reading is the most comprehensive, easy-to-use book on face reading available today. Author Mac Fulfer makes face reading fun and easy for you to understand more about the people you encounter-no matter who you meet or where you are in the world.Face reading is our foundational international language, and none of our seeming "differences" matter-whether nationality, gender, race, or culture-because every person's face can be read in the exact same way. For instance, the lines on our faces don't reflect aging. They're actually a roadmap showing where we have been and what we've done. So this book...
Smarter Branding Without Breaking the Bank
You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch -- and with almost empty...
