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Marketing and Communication for Architects
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
Visual Communication for Architects and Designers
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know...
Planning and Architectural Design of Modern Command Control Communications and Information Systems
The subject of this book is Command Control Communication and Information 3 (C I) which is the management infrastructure for any large or complex dynamic resource systems. Here command means the determination of what to do, and control means the ongoing managementofthe execution ofa command. 3 Decision making is the essence of C I which is accomplished through a phased implementation of a set of facilities, communications, personnel, equipment and procedures for monitoring, forecasting, planning, directing, allocating resources, and generating options to achieve specific and general objectives. 3 The C I system that is in question here is for a strategic military command including its subord...
The Routledge Companion for Architecture Design and Practice
The Routledge Companion for Architecture Design and Practice provides an overview of established and emerging trends in architecture practice. Contributions of the latest research from international experts examine external forces applied to the practice and discipline of architecture. Each chapter contains up-to-date and relevant information about select aspects of architecture, and the changes this information will have on the future of the profession. The Companion contains thirty-five chapters, divided into seven parts: Theoretical Stances, Technology, Sustainability, Behavorism, Urbanism, Professional Practice and Society. Topics include: Evidence-Based Design, Performativity, Designing...
ARCHITECTURAL DESIGN IN VIRTUA
This dissertation, "Architectural Design in Virtual Environments: Exploring Cognition and Communication in Immersive Virtual Environments" by Marc Aurel, Schnabel, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract of the thesis entitled Architectural Design in Virtual Environments Exploring cognition and communication in Immersive V...
On-Chip Communication Architectures
Over the past decade, system-on-chip (SoC) designs have evolved to address the ever increasing complexity of applications, fueled by the era of digital convergence. Improvements in process technology have effectively shrunk board-level components so they can be integrated on a single chip. New on-chip communication architectures have been designed to support all inter-component communication in a SoC design. These communication architecture fabrics have a critical impact on the power consumption, performance, cost and design cycle time of modern SoC designs. As application complexity strains the communication backbone of SoC designs, academic and industrial R&D efforts and dollars are increa...
Architectural Design Communication
Explores selected methods and levels of computer graphic presentation which professional architects use to communicate their designs.
Communication in the Design Process
This book considers the gap that can exist between client expectation and realisation in building projects. It focuses specifically on the areas of function, finance, timescale and aesthetics.
Mixed Reality In Architecture, Design, And Construction
Mixed Reality is moving out of the research-labs into our daily lives. It plays an increasing role in architecture, design and construction. The combination of digital content with reality creates an exciting synergy that sets out to enhance engagement within architectural design and construction. State-of-the-art research projects on theories and applications within Mixed Reality are presented by leading researchers covering topics in architecture, design collaboration, construction and education. They discuss current projects and offer insight into the next wave of Mixed Reality possibilities.
Graphic Design for Architects
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage s...
