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Consumer Behaviour
We are all confronted with a myriad of Consumer Behaviour issues every day. Whether you are deciding about which laptop to buy for yourself, which television show to watch, listening to FM, or surfing the Internet, you are interfacing with topics of relevance to the study of Consumer Behaviour. This book is divided into five chapters. The first chapter provides the whole introductory details about the consumer, its meaning, significance and differentiation. Chapter 2 is totally dedicated to the consumer trait such as: consumer motivation, consumer personality, consumer attitude and consumer expectations, etc. The third chapter in details talks about the process of consumer buying decision an...
Essentials of Positive Psychology
Positive psychology is a branch of psychology that focuses on the positive aspects of human experience and behaviour, aiming to enhance well-being and promote flourishing. Traditional psychology has often focused on treating mental illness and dysfunction, whereas Positive psychology emerged to provide a more holistic understanding of human nature by studying positive emotions, strengths, and virtues. As societies progress, there is an increasing recognition that measuring progress solely through economic indicators is insufficient. Positive psychology addresses the need to enhance overall life satisfaction and happiness. Positive psychology aims to improve the quality of life by focusing on...
ECONOMIC REFORMS IN INDIA
1. Economic Reforms and Indian Agriculture 2. Economic Reforms and Indian Education 3. Economic Reforms and Indian Insurance 4. Economic Reforms and Indian’s International Trade 5. Economic Reforms and Indian Health care, Tax Reforms, Consumption Patterns and Corruption 6. Economic Reforms and Indian Banking, Millennium Development Goals, Women Empowerment, SHGs
Principles Of Economics
Politics, geography, sociology, mathematics, engineering, psychology, medicine, law, and business are just a few of the numerous disciplines that economics touches upon. Economic theory focuses on how best to use scarce resources to advance individual and societal objectives. The central concerns of economics include production and employment, health, money and the banking system, investment and savings, government policies on the taxation and spending, industrial organization and regulation, international trade, environmental issues, urbanization. and legal matters (including the design and the enforcement of the property rights). The field of economics equips us with the analytical tools a...
