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Responsible Tourism & Human Accountability for Sustainable Business
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business suc...
Rural Tourism in West Bengal with Special Reference to Burdwan, Birbhum and Bankura Districts
The Book “Rural Tourism in West Bengal with Special reference to Burdwan, Birbhum and Bankura districts” is developed to acquaint the readers about the richness and diversity of Rural lands of West Bengal, India. Rural Tourism is the most loved activity these days among the global travelers. The book is based on some new dimensions and explores innovation in key managerial practices in community development. This is a qualitative and quantitative research study which is a source of knowledge on several destinations and their related problems and prospects. The readers will get to know about some unique rural products and services of rural Bengal. Some recommendations as provided in this book, will help readers understand on how a rural sight can overcome their challenges to bring more and more opportunities. Overall, this book is a reference for rural travelers, academicians and the students who are involved in the domain of Travel and Tourism.
WATER RESOURCES AND TOURISM PROMOTION IN TELANGANA STATE
Tourism is acclaimed to be one of the world’s biggest revenue generating industries accounting for billions of dollars and thousands of jobs. Technological innovations, urbanization, improvement in living standard, introduction of fuel efficient cars made journeys relatively easier. All these factors have generated a vibrant tourism activity and brought a bloom in domestic tourism. The tourism sector is having multiplier effect on the economy and its contribution to the GDP is one of the highest and its ability to generate employment is much more than any other sector. It is the largest single employer and industry in several island nations. The World Travel & Tourism Council calculated th...
Tourism in India
The tourism industry of India is economically important and growing rapidly. The World Travel & Tourism Council calculated that tourism generated ₹ 6.4 trillion or 6.6% of the nation's GDP in 2012. It supported 39.5 million jobs, 7.7% of its total employment. The sector is predicted to grow at an average annual rate of 7.9% from 2013 to 2023. This gives India the third rank among countries with the fastest growing tourism industries over the next decade. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about ₹ 95 billion by 2015. According to provisional statistics 6.29 million foreign tourists arrived in India in 2011, an i...
