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In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring products and messaging resonate with a broad spectrum of cultural backgrounds. By prioritizing inclusivity, companies can enhance brand loyalty and trust while driving innovation and expanding their market reach in an increasingly interconnected world. Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces explores the importance of diversity and inclusion in marketing for consumer wellbeing. It pinpoints the actions taken by individual organizations and marketers and examines policies and actions integrated in both education and marketing practice. This book covers topics such as marketing, diversity and inclusion, and gender bias, and is a useful resource for academicians, business owners, researchers, consultants, policymakers, and data scientists.
This book focuses on cutting-edge protocols for novel food analysis, covering advanced techniques for food safety, quality assessment, authentication, and nutritional profiling. It provides step-by-step methodologies for emerging analytical tools such as CRISPR-based detection, nano-sensors, mass spectrometry, lab-on-a-chip technology, spectroscopic techniques, and ultrasonication methods. Written in the format of the Methods and Protocols in Food Science series, chapters list necessary materials and methods for readily reproducible protocols. Authoritative and cutting-edge, Novel Food Analysis: Techniques and Applications aims to be a comprehensive resource for both academic and industrial applications.
Particle Physics is the branch of physics that studies the fundamental constituents of matter and the forces governing their interactions. The subject focuses on elementary particles such as quarks, leptons, bosons, and their classification within the Standard Model. It covers concepts including fundamental forces, symmetries, conservation laws, particle interactions, and experimental techniques used in high-energy physics. Particle Physics provides a deeper understanding of the structure of the universe and the underlying principles that govern matter and energy at the most fundamental level.
Linear Algebra: Theory and Applications explores the foundational concepts of vector spaces, matrices, linear transformations, and eigenvalues, emphasizing both theoretical understanding and practical problem-solving. It connects abstract mathematical principles to real-world applications in engineering, computer science, data analysis, and physics.
Discrete Mathematics is the study of mathematical structures that are fundamentally discrete rather than continuous. It provides the theoretical foundation for computer science and information technology. The course covers key topics such as set theory, logic, relations, functions, combinatorics, graph theory, and Boolean algebra.
Algebra and Number Theory introduces fundamental concepts of abstract algebra and classical number theory essential for advanced mathematical study. The subject covers algebraic structures such as groups, rings, fields, and vector spaces, along with homomorphisms and basic algebraic properties. In number theory, it explores divisibility, prime numbers, congruences, Diophantine equations, and arithmetic functions. This course develops logical reasoning and problem-solving skills and provides a strong foundation for applications in cryptography, computer science, and pure mathematics.
This course focuses on developing essential communication skills and soft skills using English as the medium. It enhances learners’ proficiency in listening, speaking, reading, and writing while also strengthening interpersonal abilities needed for academic, professional, and social success. The curriculum covers verbal and non-verbal communication, presentation skills, group discussions, professional etiquette, personality development, teamwork, and leadership traits. Through practical activities, role-plays, and real-life scenarios, students learn to express ideas confidently, collaborate effectively, and build a polished professional identity.
Provides a comprehensive account of inoculation theory across multiple disciplines and applied contexts worldwide Inoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. The Handbook of Inoculation Theory and Practice addresses this critical gap by offering a single, authoritative resource that brings together th...
"Data-Driven Decision Making" explores the dynamic world of analytics, technology, and strategic decision-making. Authored by leading experts, this comprehensive guide serves as a beacon for individuals and organizations navigating the evolving landscape of data-driven decisions. We delve into harnessing data's power to inform and transform decisions across various domains. Through an interdisciplinary lens, the book integrates philosophy, technology, and real-world applications, guiding readers toward making informed, strategic choices in an era of data abundance. Key features include foundational principles, cutting-edge technologies, practical applications, ethical considerations, and glo...
"The Influence Economy" is a comprehensive exploration of the rapidly evolving landscape of digital influence. In today's interconnected world, influence has become a powerful currency, shaping consumer behavior, brand strategies, and online communities. We delve into the multifaceted ecosystem of influencers, brands, and consumers that drive the modern economy. Through cutting-edge research, real-world case studies, and expert insights, we examine the various facets of the influence economy. From micro-influencers to macro-influencers, and from sponsored content to affiliate marketing, this book explores how influence permeates every aspect of our digital lives. Authenticity, trust, and eng...