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Brides, Inc.
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
As Long as We Both Shall Love
In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an analysis of film, fiction, advertising, and prescriptive literature with personal views from letters, diaries, essays, and oral histories, Dunak demonstrates the ways in which the modern wedding epitomizes a diverse and consumerist culture and aims to reveal an ongoing debate about the power of peer culture, media, and the marketplace in America.
The Wine Pioneers
At first there were the horticulturists and wine growers, then came the wine makers, the coopers, and the cellar masters. Inevitably there were wine shippers and wine merchants. Chemists and biologists added their skills in the past two centuries, and only very recently came the oenologists and the professional wine tasters. Wine writers play an important role in today's wine trade, and there were always wine connoisseurs and wine snobs. From 5000BC to the modern day, this book provides a chronological history of the wine pioneers through the ages.
National Jeweler
None
A Check List of Books and Pamphlets on Grapes and Wine and Related Subjects, 1938-1948
Publisher description -- A Checklist of Books and Pamphlets on Grapes and Wine and Related Subjects 1938-1948 lists all available material pertaining to grapes and wine published during the decade 1938-1948. This compilation lists books, pamphlets, and government publications from Europe, North and South America, and South Africa.
