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Essentials of Health Care Marketing
The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.
Dangerous Ideas
The urge to censor is as old as the urge to speak. From the first Chinese emperor's wholesale elimination of books to the Vatican's suppression of pornography, right up to the attack on Charlie Hebdo and the advent of Internet troll armies in this century, words, images and ideas have always been hunted down by those trying to suppress them. In this compelling account, Eric Berkowitz reveals why and how humanity has, from the beginning, sought to silence itself. Ranging from the absurd – such as Henry VIII's decree of death for anyone who 'imagined' his demise – to claims by American slave owners that abolitionist literature should be supressed because it hurt their feelings, Berkowitz takes the reader on an unruly ride through history, highlighting the use of censorship to reinforce class, race and gender privilege, and to guard against offence. Elucidating phrases like 'fake news' and 'hate speech', Dangerous Ideas exposes the dangers of erasing history, how censorship has shaped our modern society and what forms it is taking today – and to what disturbing effects.
Essentials of Health Care Marketing
Health Sciences & Professions
Managed Care
None
Sex and Punishment
Sex and Punishment tells the story of the struggle throughout millennia to regulate the most powerful engine of human behaviour: sex. From the savage impalement of an Ancient Mesopotamian adulteress to the imprisonment of Oscar Wilde for 'gross indecency' in 1895, Eric Berkowitz evokes the entire sweep of Western sex law. The cast of Sex and Punishment is as varied as the forms taken by human desire itself: royal mistresses, gay charioteers, medieval transvestites, lonely goat-lovers, prostitutes of all stripes and London rent boys. Each of them had forbidden sex, and each was judged – and justice, as Berkowitz shows – rarely had anything to do with it.
Marketing Horizons: A 1980's Perspective
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
The Boundaries of Desire
The act of reproduction, and its variants, never change much, but our ideas about the meaning of sex are in constant flux. Switch a decade, cross a border, or traverse class lines and the harmless pleasures of one group become the gravest crimes in another. Combining meticulous research and lively storytelling, The Boundaries of Desire traces the fast–moving bloodsport of sex law over the past century, and challenges our most cherished notions about family, power, gender, and identity. Starting when courts censored birth control information as pornography and let men rape their wives, and continuing through the "sexual revolution" and into the present day (when rape, gay rights, sex traffi...
Current Catalog
First multi-year cumulation covers six years: 1965-70.
The Boundaries of Desire
The act of reproduction, and its variants, never change much, but our ideas about the meaning of sex are in constant flux. Switch a decade, cross a border, or traverse class lines and the harmless pleasures of one group become the gravest crimes in another. Combining meticulous research and lively storytelling, The Boundaries of Desire traces the fast–moving bloodsport of sex law over the past century, and challenges our most cherished notions about family, power, gender, and identity. Starting when courts censored birth control information as pornography and let men rape their wives, and continuing through the "sexual revolution" and into the present day (when rape, gay rights, sex traffi...
