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Corporate Social Responsibility and Marketing Ethics
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.
Stakeholder Theory
This book provides an academic introduction to, and presentation and defence of stakeholder theory as a model for the strategic management of businesses and corporations, as well as of public organizations and institutions. The concept of the stakeholder is generally applied to parties that affect or are affected by the activities of private or public organizations. Distinct from shareholders, stakeholders are those individuals, entities or communities that have a connection with the activities of a corporation, a firm or an organization. The notion of the stakeholder is intimately linked to a conception of the business firm as an entity founded on negotiated governance, in which the maximiz...
Business Ethics in the 21st Century
This work provides a critical look at business practice in the early 21st century and suggests changes that are both practical and normatively superior. Several chapters present a reflection on business ethics from a societal or macro-organizational point of view. It makes a case for the economic and moral superiority of the sustainability capitalism of the European Union over the finance-based model of the United States. Most major themes in business ethics are covered and some new ones are introduced, including the topic of the right way to teach business ethics. The general approach adopted in this volume is Kantian. Alternative approaches are critically evaluated.
Whistleblowing and Organizational Social Responsibility
Establishing a policy and building a culture that helps to protect organizations from financial wrong-doing, criminal or civil liability and permanent damage to corporate reputation has become a central theme of contemporary corporate policies towards 'whistleblowing'. This book is amongst the first to provide a detailed and full-length analysis of the meaning and various justifications of whistleblowing policies. While the legitimization of organizational whistleblowing suggests an adaptation of organizations to public opinion, this book examines the wider legitimization whistleblowing policies have been given, considering whether the establishment of 'policies' genuinely leads to the implicit institutionalization of whistleblowing itself. The book's particular focus is upon what kinds of 'whistleblowing' societies and organizations actually want, and whether policies developed as a result meet expectations.
Personhood in the Byzantine Christian Tradition
Bringing together international scholars from across a range of linked disciplines to examine the concept of the person in the Greek Christian East, Personhood in the Byzantine Christian Tradition stretches in its scope from the New Testament to contemporary debates surrounding personhood in Eastern Orthodoxy. Attention is paid to a number of pertinent areas that have not hitherto received the scholarly attention they deserve, such as Byzantine hymnography and iconology, the work of early miaphysite thinkers, as well as the relevance of late Byzantine figures to the discussion. Similarly, certain long-standing debates surrounding the question are revisited or reframed, whether regarding the ...
General Register
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Artificial Light in Medieval Churches
This volume examines the economy of artificial light in medieval churches across Eastern Europe, the Mediterranean region, and the broader medieval spheres. Whether innovative or inspired by the more established Latin and Byzantine traditions, the chapters explore local customs in order to understand how artificial light was used in ecclesiastical spaces, and how it brought together aspects of the architecture, decoration, objects, and rituals, while implicating the celebrants and the faithful gathered within the spaces. This volume complements the publication Natural Light in Medieval Churches (Brill, 2023). Contributors are: Anna Adashinskaya, Giulia Arcidiacono, Jelena Bogdanović, Debanjana Chatterjee, Aleksandar Čučaković, Thomas E. A. Dale, Dušan Danilović, Magdalena Dragović, Diego R. Fittipaldi, Leslie Forehand, Evan Freeman, Jacob Gasper, Branka Gugolj, Vera Henkelmann, Vladimir Ivanovici, Charles Kerton, Daniela Mondini, Robert S. Nelson, Marko Pejić, Teresa Shawcross, Alice Isabella Sullivan, Danijela Tešić Radovanović, and Travis Yeager.
Pops
A deeply personal exploration of fatherhood, addiction, and resiliency from Craig Melvin, news anchor of NBC’s Today show. For Craig Melvin this book is more an investigation than a memoir. It's an opportunity to better understand his father; to interrogate his family's legacy of addiction and despair but also transformation and redemption; and to explore the challenges facing all dads--including Craig himself, a father of two young children. Growing up in Columbia, South Carolina, Craig had a fraught relationship with his father. Lawrence Melvin was a distant, often absent parent due to his drinking as well as his job working the graveyard shift at a postal facility. Watching sports and t...
Thomasson Traces
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