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Self-service technologies (SSTs) have practical applications across various industries, improving operational efficiency and customer satisfaction. In retail, self-checkout kiosks and mobile payment apps streamline the purchasing process, reducing waiting times and enhancing convenience. The hospitality industry utilizes SSTs through self-service check-in kiosks and digital concierge services. In healthcare, patients can use self-service portals to schedule appointments, access medical records, and complete pre-visit forms. In banking and finance, ATMs, mobile apps, and AI-powered chatbots offer access to essential services without the need for in-person assistance. These practical implement...
Regenerative tourism shifts the current approach to travel, focusing on minimizing negative impacts and actively contributing to the restoration and enhancement of local environments, communities, and economies. In the context of social development, this approach goes beyond traditional tourism's economic benefits by empowering local populations, preserving cultural heritage, and fostering long-term social equity. Regenerative tourism seeks to create meaningful connections between visitors and destinations, ensuring that tourism activities support community-led initiatives, promote sustainable livelihoods, and address systemic inequalities. By encouraging responsible travel practices, invest...
In this era of transition from traditional, people-centric Human Resources (HR) to data-driven and unbiased approaches, this collection not only highlights Artificial Intelligences’s (AI) revolutionary potential but also addresses the challenges and ethical considerations of AI deployment in the workplace.
The Cyber-Physical System (CPS) relates to many other popularized technologies such as Internet of Things (IoT, IIoT), Machine-to-Machine (M2M), Industry 4.0, which describe a vision of connected creations that deeply unite the physical and information domains. As a revolutionary technology, Blockchain (BC) provides a practical solution to enable a secure and decentralized public ledger that a huge plethora of exciting new technology applications in several areas, such as the Internet of Things (IoT), Cyber-Physical Systems, Manufacturing, Supply-Chain, etc. Blockchain technology has infiltrated all areas of our lives, from manufacturing to healthcare and beyond. In this context, this book helps discover the various potential applications that could be fruitful for cyber-physical system applications. It provides a sampling of recent advances and ideas on research progress and the practical usage of blockchain technologies in addressing cyber-physical systems challenges and issues. It provides a sampling of recent advances and views on research progress and the practical usage of blockchain technologies in addressing cyber-physical systems challenges and issues.
This book explores how financial technology (FinTech) can drive sustainable practices within the blue economy, which revolves around the responsible use of ocean and water-based resources. It highlights how innovations such as blockchain, artificial intelligence (AI), and digital finance can promote environmental sustainability, economic growth, and social equity. By integrating these technologies, the book provides insights into building resilient, well-managed ecosystems that contribute to a stable and prosperous world economy. The blue economy includes sectors like fisheries, aquaculture, tourism, shipping, and marine renewable energy, all of which require sustainable resource management ...
Climate Risk and Emerging Markets: Valuation, Volatility, and Portfolio Strategies delves into the unique challenges that emerging economies encounter, including the threats posed by rising sea levels and disruptions to agriculture.
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
The integration of artificial intelligence and machine learning into neuropsychology and cognitive psychology is revolutionizing how we understand, diagnose, and treat neurological and psychological conditions. By leveraging advanced algorithms, these technologies enable earlier detection of cognitive decline, more precise diagnoses, and personalized therapeutic interventions. They enhance the accuracy of neuropsychological assessments, automate scoring processes, and uncover subtle patterns in data that traditional methods might overlook. Furthermore, real-time data analysis from wearable devices and smartphones offers a continuous understanding of cognitive and emotional states, bridging t...
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The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling highly personalized experiences. This technological shift enhances customer satisfaction, strengthens brand loyalty, and drives competitive advantage in an increasingly data-driven market. By harnessing AI and analytics, companies can predict trends, streamline operations, and craft strategies that resonate more effectively with their target audiences. As industries continue to evolve, this convergence plays a crucial role in shaping the future of marketing, ensuring businesses stay agile and customer focused. Ultimately,...