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Cornerstone of the Confederacy
Born in early 1812 in Crawfordville, Georgia, Alexander Stephens grew up in an antebellum South that would one day inform the themes of his famous Cornerstone Speech. While Stephens made many speeches throughout his lifetime, the Cornerstone Speech is the discourse for which he is best remembered. Stephens delivered it on March 21, 1861—one month after his appointment as vice president of the Confederacy—asserting that slavery and white supremacy comprised the cornerstone of the Confederate States of America. Within a few short weeks, more than two hundred newspapers worldwide had reprinted Stephens’s words. Following the war and the defeat of the Confederacy, Stephens claimed that his...
Erlebnisinszenierung im Tourismus
Das von Klaus Weiermair und Alexandra Brunner-Sperdin herausgegebene Buch zeigt fundiert und anwendungsnah wie touristische Produkte und Dienstleistungen optimal in Szene gesetzt und erfolgreich emotionalisiert werden können, welche Marketinginstrumente zur Umsetzung anzuwenden sind und wie Qualitätserfahrung, Erlebnisorientierung und -wahrnehmung als zutiefst individuelle Phänomene Ihrer Kunden zu berücksichtigen sind. Die Herausgeber versammeln zahlreiche wertvolle Erfahrungen touristischer Unternehmer aus unterschiedlichen Bereichen. Das Buch liefert einen guten Überblick, wie durch Erlebnisinszenierung dauerhafte Wettbewerbsvorteile erzielt werden. Durch die Bündelung des entscheidenden Know-hows wird das Werk schnell zum wichtigsten Ratgeber für erfolgreiche touristische Erlebnisangebote.
Which MBA?
...Buy Which MBA, of course. The MBA is becoming a business necessity for anyone wanting to explore new career opportunities, accelerate personal development and increase their salary. Taking an MBA isn't a decision that anyone takes lightly; there is too much to consider. How am I going to finance it? how do I choose the right programme? how long will it take? where should I take it? etc. Which MBA? sets out to answer the questions that every prospective MBA student should ask, offering advice and guidance to individuals and organisations in assessing the opportunities available to them. This new edition also covers how business schools are keeping up to speed with the Internet revolution, including the many schools which are setting up incubator units to allow students to implement net companies as part of their course work.
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