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Geoffrey Jones
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Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
Multinational Enterprises and the Law
Multinational Enterprises and the Law is the only comprehensive, contemporary, and interdisciplinary account of the techniques used to regulate multinational enterprises (MNEs) at the national, regional, and multilateral levels. In addition, it considers the effects of corporate self-regulation, and the impact of civil society and community groups upon the development of the legal order in this area. The book has been thoroughly revised and updated for this third edition, making it a definitive reference work for students, researchers, and practitioners of international economic law, business, corporate and commercial law, development studies, and international politics. Split into four part...
Colonial and Imperial Banking History
This book sheds new light on the role played by European banks in the economic colonization of much of the globe. Based on previously unused archival material, it examines the origins and development of imperial banking systems. Contributors utilize new developments and methodology in business history to explore a broad range of countries including Cuba, Brazil, Portugal, South Africa and Algeria. The central topic of interest in this book is the institutional history of central, issuing and rediscounting banks. While much attention has been paid to the British, Dutch and French banks and financial instituions, this book is unique in its focus on colonial and overseas banking. Using a range of case studies, this book highlights both the immense variety and cohesion that defined colonial banking practices. This book will be of interest to researchers concerned with international finance and banking and economic history.
Internationalisation and Strategic Control
This book is a study of the emergence of international business. It immerses itself in the topic of how companies can control income-generating assets in foreign countries, the key element often used to define a multinational enterprise, and propounds the notion that control of crucial dispositions by foreign companies can be achieved by other means than direct foreign investment – cash flow and portfolio ownership. Internationalisation and Strategic Control analyses the extent to which a firm can control the investments of foreign companies in the field of supply and maintenance of production machinery. It achieves this through a case study of how F.L. Smidth & Co., global leaders in prov...
Cambridge IGCSE® Biology Coursebook with CD-ROM
This edition of our successful series to support the Cambridge IGCSE Biology syllabus (0610) is fully updated for the revised syllabus for first examination from 2016. Written by an experienced teacher and examiner, Cambridge IGCSE Biology Coursebook with CD-ROM gives comprehensive and accessible coverage of the syllabus content. Suggestions for practical activities are included, designed to help develop the required experimental skills, with full guidance included on the CD-ROM. Study tips throughout the text, exam-style questions at the end of each chapter and a host of revision and practice material on the CD-ROM are designed to help students prepare for their examinations. Answers to the exam-style questions in the Coursebook are provided on the CD-ROM.
Defeat and Triumph
Defeat and Triumph tells the story of the still controversial, important, dramatic but little known Allied invasion of the French Riviera on August 15, 1944. This was known as Operation Anvil and later renamed Operation Dragoon. Notwithstanding the massive opposition of Winston Churchill, his military advisors, and many notable American generals, Dragoon happened. After suffering four years of humiliating and devastating defeat, French men and women were assisted by their American and British Allies and this invasion ensured World War II victory in Europe. Defeat and Triumph: The Story of a Controversial Allied Invasion and French Rebirth thoroughly analyzes the pros and cons of Dragoon. The...
The Epistle
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Beauty Imagined
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined...
