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Going Organic
Sets out to examine what really is going on in the organic sector socially and politically. In the process it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that media is antagonistic and that the industry is driven by consumer demand. Australian authors.
Cases in Advertising Management
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
In Business
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The Organic Way
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The New Farm
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Organic Living in 10 Simple Lessons
Why go organic? Sullivan reviews the history of organic practices, starting in the 1930s, and then shows how readers can move beyond mere good intentions to make workable lifestyle choices.
Environment and Planning
Publishes interdisciplinary research on issues of Government and Policy with an international perspective. Committed to a broad range of policy questions, not just those related to government and public policy. Topics covered include nonstate agents, private-public collaboration, and NGOs (nongovernmental organisations). All areas of economic, social and environmental institutions, and policy are included. Disciplines from which papers are derived include political science, planning, geography, economics, law, sociology, and public administration.
Hospitality
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