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The Book Publishing Industry
  • Language: en
  • Pages: 545

The Book Publishing Industry

  • Type: Book
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  • Published: 2013-07-31
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  • Publisher: Routledge

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

Elgar Encyclopedia of Pricing
  • Language: en
  • Pages: 373

Elgar Encyclopedia of Pricing

The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.

The Economics of the Publishing and Information Industries
  • Language: en
  • Pages: 324

The Economics of the Publishing and Information Industries

  • Type: Book
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  • Published: 2014-12-05
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  • Publisher: Routledge

Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and ...

Pricing Perspectives
  • Language: en
  • Pages: 264

Pricing Perspectives

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Behavioral Perspectives on Pricing
  • Language: en
  • Pages: 60

Behavioral Perspectives on Pricing

  • Type: Book
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  • Published: 1995
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  • Publisher: Unknown

None

Frontiers of Distance Learning in Business Education
  • Language: en
  • Pages: 218

Frontiers of Distance Learning in Business Education

Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both. Within the domain of business education, approximately one-third of all business schools offer online business programs, and many more are expected to follow in this direction. Considerable attention is therefore being given by business educators to the refinement of pedagogical approaches in their distance learning offerings. The growth in attention is reflected in the rising number of academic papers related to distance learning methods which appear in leading business journals, as well as the growing number of workshops, research seminars and online forums on the topic. The objective of this book is to consolidate state-of-the-art knowledge on distance learning methods, best practices, and research findings as they relate to online business education. This exposure would help inform business faculty, administrators and course designers on how to optimize distance courses in the various sub-disciplines of business to achieve the most beneficial results for business students.

Journal of Scholarly Publishing
  • Language: en
  • Pages: 790

Journal of Scholarly Publishing

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

None

Journal of Retailing
  • Language: en
  • Pages: 452
AMA Winter Educators' Conference
  • Language: en
  • Pages: 432

AMA Winter Educators' Conference

  • Type: Book
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  • Published: 2001
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  • Publisher: Unknown

None

Publications
  • Language: en
  • Pages: 60

Publications

  • Type: Book
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  • Published: 1998
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  • Publisher: Unknown

None